Market Growth
The Time Is Now – Reinventing Pork for the Future
The consumer campaign isn’t a normal campaign; it’s a transformational shift. It’s a commitment to ensuring pork remains on the plate.
Pork Checkoff Industry News
We’re Committed to Keeping You Informed
Find important industry news right here.
Profit Maximizer
Hog Futures Remain Volatile Even as Product Prices Hold Firm – Why the Disconnect?
Lean hog futures remain volatile, with 7 up or down moves of +5% since the start of the year.
Profit Maximizer
Outside Market and Speculation Driving Volatility but Supply Fundamentals Continue to Underpin Pork Product Pricing
Lean hog futures have been volatile in the last three months as market participants try to price the potential impact of tariffs on Mexico and Canada while also recognizing that spot supply is lower than expected.
Pork Checkoff News
Understanding PRRSV: Research, Challenges and Industry Efforts With Dr. Brent Pepin
Dr. Brent Pepin, NPB’s director of swine health, takes a deep dive into managing Porcine Reproductive and Respiratory Syndrome (PRRSV). NPB has played a key role in advancing PRRSV research and supporting producers with resources to mitigate disease risks.
Market Growth
2024 Exports Reveal Record-Breaking Year
2024 proved to be a successful year for the U.S. pork industry. Take a look at the pork export successes throughout the year.
Profit Maximizer
Lower Supply, Higher Price of Competing Proteins Underpins Wholesale Pork Price in the Near Term
Slaughter continues to fall short of expectations, and in turn that has limited spot availability across a range of products.
Profit Maximizer
Winter Storms Impact Short Term Supply?
Winter storms impacted slaughter operations and limited processing last week. The decline in slaughter impacted spot market availability towards the end of the week, pressuring prices higher across a range of products.
Market Growth
Expanding Pork’s Reach Through Multicultural Marketing
NPB is working to create innovative marketing opportunities to drive pork sales and social media growth in key communities.
Profit Maximizer
Hams, Prices Pull Cutout Lower. Will Fresh Help Offset the Decline?
Hog futures have been volatile, in part due to rush of speculative interest in the last quarter of 2024. Market participants now are looking to see how well pork demand holds up to start the year.
Pork Checkoff News
Reflecting on 2024: Building a Bigger Appetite for Pork
NPB CEO Bill Even takes a moment to recap and reflect on the work your Pork Checkoff accomplished this year based on producer priorities. NPB is working with the industry to build a bigger appetite for pork among American consumers.
Profit Maximizer
Hogs and Pigs Inventory
Hogs and Pigs inventory implies higher slaughter starting in the spring and through the end of 2025. Report accuracy has come into question, however, and injected more uncertainty going forward.
Profit Maximizer
Holidays and Demand From Mexico Drive the Market for Hams
Last week hog slaughter was 2.56 million head compared to near 2.7 million for the comparable week a year ago. In the last three weeks, slaughter has been down by almost 500k head y/y. This has significantly impacted spot supply.
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