Pork Checkoff News
Five Producers Appointed to Help Drive Industry Progress
Producer input is core to NPB’s mission and commitment to priorities in demand, swine health and state collaboration.
The Pork Checkoff
Taste What Pork Can Do®
Launched in May 2025, this brand campaign is highlighting pork’s rich flavor and versatility to millennials and Gen Z consumers. And it’s just the beginning.
See the campaign that’s making pork cool, making them drool and building a bigger, never-ending appetite for pork.
Pork Industry News
Increasing Pork’s Relevance Through Innovation
Consumers eat dishes, not pork! How focusing on the use can unlock pork’s hidden potential.
Market Growth
The Emerging Retail Trends Shaping Pork Demand
As the Taste What Pork Can Do® consumer brand campaign celebrates its one-year mark, there are key retail trends emerging that highlight new opportunities to drive demand and connect with the next generation of pork consumers.
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Pride and Honor
“As pig farmers, we’re raising a lean, wholesome, nutritious pork product that’s needed by many people. That’s an honor, and that’s what drives what I do every day and is one of the guiding principles for why I’m a farmer.”
Lori Stevermer, co-owner of Trails End Farm
A United Front: Building a More Resilient U.S. Swine Herd
The industry has spoken. After collecting extensive input from producers and others nationwide, we are actively analyzing the results to develop the National Swine Health Strategy.
This collaborative plan will align resources and priorities to build a more resilient U.S. swine herd, with the full strategy to be announced in March 2026.
Our Mission: Make Pork the Most Sustainable Meat
You’ve heard the buzz about sustainable agriculture. For pork production, that means doing what’s right for people, pigs, and the planet.
The National Pork Board has developed Pork Cares Farm Impact Reports for all pork producers to take credit for work you’re already doing on your operation.
These reports will help you measure, document and share your sustainable farm practices and give you ideas for areas to improve.
