NPB CEO Bill Even takes a moment to recap and reflect on the work your Pork Checkoff accomplished this year based on producer priorities. NPB is working with the industry to build a bigger appetite for pork among American consumers.
This year, NPB rolled out Consumer Connect, a new market demand tool focused on making pork more relevant to consumers. Learn how NPB is reaching the top priority consumer segments to grow pork demand.
Explore the National Pork Board’s advancements through human nutrition science, sustainability and strategic outreach, driving demand, visibility and trust among consumers and professionals alike.
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NPB conducted market research to better understand changing consumer attitudes, preferences and habits. The result revealed seven distinct consumer segments.
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“As pig farmers, we’re raising a lean, wholesome, nutritious pork product that’s needed by many people. That’s an honor, and that’s what drives what I do every day and is one of the guiding principles for why I’m a farmer.”
Lori Stevermer, co-owner of Trails End Farm
Long hours, physical labor, financial stress, isolation, and uncertainty due to weather and market conditions — these factors can contribute to increased stress, anxiety and depression among farmers.
It’s important to take the time to check in with yourself, your family and your neighbors.
The Pork Checkoff has developed an international market development strategy to build confidence in U.S. pork in a diverse global protein market.
We look for areas to differentiate U.S. pork from competitors and add value and opportunity into other markets.
AgView is a pig-contact-tracing platform funded by the Pork Checkoff.
The platform helps promote business continuity in case of a foreign animal disease concern by providing herd health and movement data to state and federal animal health officials.
It’s easy to get started. Click below to create an AgView account today.
“Pork is one of the few foods that checks all the boxes [of sustainability] because you have affordability, nutrient density, social value across cultures and low environmental impact.”
You’ve heard the buzz about sustainable agriculture. For pork production, that means doing what’s right for people, pigs, and the planet.
The National Pork Board has developed Pork Cares Farm Impact Reports for all pork producers to take credit for work you’re already doing on your operation.
These reports will help you measure, document and share your sustainable farm practices and give you ideas for areas to improve.
In 2023, U.S. pork exports surpassed $8.1 billion in value. In total, more than 2.9 million metric tons of pork was exported to other markets.
Source: USDA Foreign Agricultural Service
Exports accounted for 29.6% of total U.S. pork and pork variety meat production in 2023. Here is a breakdown of the top seven U.S. pork customers.
Source: USDA FAS
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Find information about sustainability and pork industry ethical principles at porkcares.org.
Find pork cooking inspiration at pork.org.