Launched in May 2025, this brand campaign is highlighting pork’s rich flavor and versatility to millennials and Gen Z consumers. And it’s just the beginning.
See the campaign that’s making pork cool, making them drool and building a bigger, never-ending appetite for pork.
U.S. SHIP delegates approved a PEDV Monitored classification and advanced work on transportation sanitation, traceability, disease testing and other complex swine health issues. The decisions highlight how credible site-status information and coordinated industry action can help advance National Swine Health Strategy priorities.
Discover key takeaways from the September 2026 USDA Quarterly Hogs and Pigs report. Learn how record-setting on-farm productivity is helping offset the smallest September breeding herd since 2013 and fewest sows farrowing since 2002, but pig crops are smaller and market supply fundamentals supportive for pork producers.
Missouri pork producer and NPB board member Jesse Heimer shares how his farm, industry leadership and focus on building consumer demand are helping prepare pork producers, and the next generation, for what’s next.
When a new Hogs and Pigs report comes out, the inventory number gets the attention. The question that matters on the farm is what those numbers mean for the business in the months ahead.
Stay connected with the latest insights, innovations and news from the National Pork Board. Choose how you want to stay informed by selecting your preferred type of information.
Subscribe today and be part of the sustainable future of the pork industry.
“As pig farmers, we’re raising a lean, wholesome, nutritious pork product that’s needed by many people. That’s an honor, and that’s what drives what I do every day and is one of the guiding principles for why I’m a farmer.”
Lori Stevermer, co-owner of Trails End Farm
The industry has spoken. After collecting extensive input from producers and others nationwide, we are actively analyzing the results to develop the National Swine Health Strategy.
This collaborative plan will align resources and priorities to build a more resilient U.S. swine herd, with the full strategy to be announced in March 2026.
You’ve heard the buzz about sustainable agriculture. For pork production, that means doing what’s right for people, pigs, and the planet.
The National Pork Board has developed Pork Cares Farm Impact Reports for all pork producers to take credit for work you’re already doing on your operation.
These reports will help you measure, document and share your sustainable farm practices and give you ideas for areas to improve.
You’re viewing the website for Pork Checkoff and The National Pork Board.
Find information about sustainability and pork industry ethical principles at porkcares.org.
Find pork cooking inspiration at pork.org.