Launched in May 2025, this brand campaign is highlighting pork’s rich flavor and versatility to millennials and Gen Z consumers. And it’s just the beginning.
See the campaign that’s making pork cool, making them drool and building a bigger, never-ending appetite for pork.
National Pork Board’s annual Pork Innovation Summit brought together leaders and experts from across the pork industry to explore consumer insights, identify opportunities for innovation and increase pork’s relevance.
Industry partners tested how RFID and AgView® can strengthen traceability across the pork supply chain.
National Pork Board launches committee to guide checkoff investments that grow demand and promote pork’s many benefits of taste, flavor, balanced nutrition and versatility.
Stay connected with the latest insights, innovations and news from the National Pork Board. Choose how you want to stay informed by selecting your preferred type of information.
Subscribe today and be part of the sustainable future of the pork industry.
“As pig farmers, we’re raising a lean, wholesome, nutritious pork product that’s needed by many people. That’s an honor, and that’s what drives what I do every day and is one of the guiding principles for why I’m a farmer.”
Lori Stevermer, co-owner of Trails End Farm
The industry has spoken. After collecting extensive input from producers and others nationwide, we are actively analyzing the results to develop the National Swine Health Strategy.
This collaborative plan will align resources and priorities to build a more resilient U.S. swine herd, with the full strategy to be announced in March 2026.
You’ve heard the buzz about sustainable agriculture. For pork production, that means doing what’s right for people, pigs, and the planet.
The National Pork Board has developed Pork Cares Farm Impact Reports for all pork producers to take credit for work you’re already doing on your operation.
These reports will help you measure, document and share your sustainable farm practices and give you ideas for areas to improve.
You’re viewing the website for Pork Checkoff and The National Pork Board.
Find information about sustainability and pork industry ethical principles at porkcares.org.
Find pork cooking inspiration at pork.org.