Launched in May 2025, this brand campaign is highlighting pork’s rich flavor and versatility to millennials and Gen Z consumers. And it’s just the beginning.
See the campaign that’s making pork cool, making them drool and building a bigger, never-ending appetite for pork.
Nebraska pork producer and Swine Health Advisory Committee member Brock Pillen shares how investing in people, preparing the next generation and supporting producer-led action on PRRSV and PEDV are helping build a healthier future for the pork industry.
For pork producers, the goal is ambitious but straightforward: eliminate porcine epidemic diarrhea virus. The Wisconsin Pork Association’s PEDV Elimination Pilot Program is designed to test a coordinated, regional approach to that goal.
U.S. SHIP delegates approved a PEDV Monitored classification and advanced work on transportation sanitation, traceability, disease testing and other complex swine health issues. The decisions highlight how credible site-status information and coordinated industry action can help advance National Swine Health Strategy priorities.
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“As pig farmers, we’re raising a lean, wholesome, nutritious pork product that’s needed by many people. That’s an honor, and that’s what drives what I do every day and is one of the guiding principles for why I’m a farmer.”
Lori Stevermer, co-owner of Trails End Farm
The industry has spoken. After collecting extensive input from producers and others nationwide, we are actively analyzing the results to develop the National Swine Health Strategy.
This collaborative plan will align resources and priorities to build a more resilient U.S. swine herd, with the full strategy to be announced in March 2026.
You’ve heard the buzz about sustainable agriculture. For pork production, that means doing what’s right for people, pigs, and the planet.
The National Pork Board has developed Pork Cares Farm Impact Reports for all pork producers to take credit for work you’re already doing on your operation.
These reports will help you measure, document and share your sustainable farm practices and give you ideas for areas to improve.
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Find information about sustainability and pork industry ethical principles at porkcares.org.
Find pork cooking inspiration at pork.org.