Launched in May 2025, this brand campaign is highlighting pork’s rich flavor and versatility to millennials and Gen Z consumers. And it’s just the beginning.
See the campaign that’s making pork cool, making them drool and building a bigger, never-ending appetite for pork.
Producer priorities are shaping a more coordinated swine health research agenda. At the National Swine Health Strategy Research Summit, researchers, funding organizations and industry leaders compared ongoing work, identified research gaps and explored opportunities to focus future investments on the health challenges producers have prioritized.
Healthy soil starts with smart management. Learn how one pork producer is using swine manure, no-till and cover crops to improve soil health, reduce fertilizer inputs and build a more resilient farming operation. Discover how pigs play an important role in protecting one of agriculture’s most valuable resources for future generations.
New enhancements to AgView® support the elimination of PEDV by making it easier to manage and share PEDV Clean status through U.S. SHIP.
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“As pig farmers, we’re raising a lean, wholesome, nutritious pork product that’s needed by many people. That’s an honor, and that’s what drives what I do every day and is one of the guiding principles for why I’m a farmer.”
Lori Stevermer, co-owner of Trails End Farm
The industry has spoken. After collecting extensive input from producers and others nationwide, we are actively analyzing the results to develop the National Swine Health Strategy.
This collaborative plan will align resources and priorities to build a more resilient U.S. swine herd, with the full strategy to be announced in March 2026.
You’ve heard the buzz about sustainable agriculture. For pork production, that means doing what’s right for people, pigs, and the planet.
The National Pork Board has developed Pork Cares Farm Impact Reports for all pork producers to take credit for work you’re already doing on your operation.
These reports will help you measure, document and share your sustainable farm practices and give you ideas for areas to improve.
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Find information about sustainability and pork industry ethical principles at porkcares.org.
Find pork cooking inspiration at pork.org.