Pork Checkoff News Archives - Pork Checkoff

Pork Checkoff Industry News

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Market Growth
Export Update: Pork Remains Clear Bright Spot for U.S.

International markets have become essential to the success of the U.S. pork industry. Experiences at the USMEF Red Meat Symposium in Mexico spotlight U.S. pork’s strong global reputation and opportunity for expanded consumption.

Pork Checkoff News
Insights from the June 2026 USDA Quarterly Hogs and Pigs Report

Discover key insights from the June 2026 USDA Quarterly Hogs and Pigs report. This recap explores how historic on-farm productivity is offsetting the smallest June 1 U.S. breeding herd and sows farrowing since 2014, keeping overall pig crops steady. All but one USDA estimate being below pre-report expectations and smaller sow farrowing intentions for the next two quarters should be supportive of hog and pork markets.

Pork Checkoff News
Five Producers Appointed to Help Drive Industry Progress 

Producer input is core to NPB’s mission and commitment to priorities in demand, swine health and state collaboration.

Market Growth
The Emerging Retail Trends Shaping Pork Demand 

As the Taste What Pork Can Do® consumer brand campaign celebrates its one-year mark, there are key retail trends emerging that highlight new opportunities to drive demand and connect with the next generation of pork consumers.

Swine Health
Pseudorabies Risk Today: What Producers Need to Know

Following USDA APHIS confirmation of PRV in Iowa and Texas, the risk remains low and is linked to feral swine exposure. Still, this is a good reminder of why the National Swine Health Strategy matters on every operation.

National Swine Health Strategy
Producer-Led Advisory Committee to Advance National Swine Health Strategy

The National Pork Board has formed a producer-led advisory committee to advance the National Swine Health Strategy.

Market Growth
New Campaign Brings Together Pork and Everyday Tradición for Hispanic Gen Z and Millennials

The new Explora Todo El Gusto Del Pork™ brand campaign is designed to drive long-term pork demand by engaging Hispanic Gen Z and Millennial consumers.

Pork Checkoff News
Insights from the March 2026 USDA Quarterly Hogs and Pigs Report 

This National Pork Board webinar breaks down the latest USDA Quarterly Hogs and Pigs report, offering pork producers actionable insights into inventory trends, the breeding herd size, and the 2026 economic outlook.

Pork Checkoff News
What Pork Producers Need to Know from 2026 Pork Industry Forum

Pork Act Delegates gathered at 2026 Pork Industry Forum to collaborate on the issues shaping the future of the industry. Three key takeaways emerged: 1) the industry is committed to advancing the National Swine Health Strategy, 2) focus remains on growing demand through consumer campaign outreach, and 3) pork’s opportunity to meet growing focus on protein and nutrition.

Research
Swine Health & Sustainability Research Update – Q1 2026

This article highlights how National Pork Board research is driving meaningful progress in swine health and sustainability. From advancing practical solutions that protect herd health to delivering tools producers can apply on-farm, Pork Checkoff-funded research is focused on turning science into action.

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