Pork Checkoff News Archives - Pork Checkoff

Pork Checkoff Industry News

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Market Growth
NPB Invites Gen Z and Millennials to Taste What Pork Can Do™

May 6 marked the launch of the National Pork Board’s consumer marketing campaign, which brings to life how pork aligns with consumer values of taste, flavor, balanced nutrition and versatility.

Market Growth
Connecting with Retailers: A Two-Way Street of Insights and Opportunity

The National Pork Board’s Retail Advisory Committee (RAC) meetings offer a direct, industry-specific tool for connecting retail community leaders with important information about pork and NPB’s marketing efforts.

We Care
Strong Roots: Supporting Farmers’ Mental Health

Farmers feed the world. Let’s make sure we’re setting strong roots and caring for the ones who keep us going — both physically and mentally.

Pork Academy
2025 Pork Academy Sessions

Pork Academy is a series of in-depth sessions that will be offered at World Pork Expo this June. The sessions are designed to meet the need for pork producers to remain competitive in today's rapidly changing environment.

We Care
Meet the We Care® Team: A Driving Force for the Pork Industry’s Stewardship Story

Meet the members of the We Care® team working on behalf of America’s 60,000 pork producers to protect the planet and future-proof the industry.

We Care
We Care®: Celebrating Our Legacy and Commitment to a Sustainable Future This Earth Month

Pork producers' commitment to caring for pigs, people and the planet has always been at the forefront of our industry. This Earth Month, protect your freedom to operate and honor our commitment to people, planet, and pigs with a Pork Cares Farm Impact Report.

Pork Checkoff News
Swine Veterinarians Champion Pig Health and Welfare at AASV Annual Meeting

Swine experts in animal health and welfare gathered in San Francisco, California for AASV’s 56th annual meeting.

Pork Checkoff News
Paulson-Whitmore State Executive Award Honors Lifelong Commitment to Agriculture

The 2025 Paulson-Whitmore State Executive award winner is Dave Preisler. Through decades of service at Minnesota Pork, Preisler demonstrated his passion for supporting rural communities and agriculture. 

Pork Checkoff News
2025 Distinguished Service Award Winner Invests in People

Dr. M. Todd See received the National Pork Board’s 2025 Distinguished Service Award for his academic leadership, passion and dedication to shaping the future of agriculture.

Market Growth
The Time Is Now – Reinventing Pork for the Future

The consumer campaign isn’t a normal campaign; it’s a transformational shift. It’s a commitment to ensuring pork remains on the plate.

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