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The new Explora Todo El Gusto Del Pork™ brand campaign is designed to drive long-term pork demand by engaging Hispanic Gen Z and Millennial consumers.
This National Pork Board webinar breaks down the latest USDA Quarterly Hogs and Pigs report, offering pork producers actionable insights into inventory trends, the breeding herd size, and the 2026 economic outlook.
Pork Act Delegates gathered at 2026 Pork Industry Forum to collaborate on the issues shaping the future of the industry. Three key takeaways emerged: 1) the industry is committed to advancing the National Swine Health Strategy, 2) focus remains on growing demand through consumer campaign outreach, and 3) pork’s opportunity to meet growing focus on protein and nutrition.
This article highlights how National Pork Board research is driving meaningful progress in swine health and sustainability. From advancing practical solutions that protect herd health to delivering tools producers can apply on-farm, Pork Checkoff-funded research is focused on turning science into action.
Several improvements were made to the Secure Pork Supply (SPS) Plan, which provides on-farm preparedness before a foreign animal disease (FAD) outbreak.
John Parker is honored with the Paulson-Whitmore State Executive Award for 41 years of leadership and service to the Virginia pork industry.
Mike Tokach, Ph.D., and Dr. Lisa Tokach, DVM, are honored with the National Pork Board Distinguished Service Award for their combined 70 years of service to the pork industry. Through leadership in swine nutrition, veterinary medicine and producer education, their work has left a lasting impact on the future of pork.
2025 U.S. Pork exports delivered one of their strongest years on record, totaling 2.9 million metric tons valued at $8.4 billion. Through strategic partnerships, NPB continues to expand global demand and maximize value for U.S. pork producers.
The 2026 AASV annual meeting brings together veterinarians to discuss real-world challenges producers are facing. The meeting provides a valuable opportunity for NPB to keep a pulse on swine health, ultimately benefiting producers and the industry at large.
Protect your show pig investment with better health practices and real-time traceability. Learn how the free AgView® MyBarn tool helps exhibitors track movements and safeguard the industry against disease.
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Find information about sustainability and pork industry ethical principles at porkcares.org.
Find pork cooking inspiration at pork.org.