Pork Checkoff News
Five Producers Appointed to Help Drive Industry Progress
Producer input is core to NPB’s mission and commitment to priorities in demand, swine health and state collaboration.
Pork Checkoff Industry News
We’re Committed to Keeping You Informed
Find important industry news right here.
Market Growth
The Emerging Retail Trends Shaping Pork Demand
As the Taste What Pork Can Do® consumer brand campaign celebrates its one-year mark, there are key retail trends emerging that highlight new opportunities to drive demand and connect with the next generation of pork consumers.
Swine Health
Pseudorabies Risk Today: What Producers Need to Know
Following USDA APHIS confirmation of PRV in Iowa and Texas, the risk remains low and is linked to feral swine exposure. Still, this is a good reminder of why the National Swine Health Strategy matters on every operation.
National Swine Health Strategy
Producer-Led Advisory Committee to Advance National Swine Health Strategy
The National Pork Board has formed a producer-led advisory committee to advance the National Swine Health Strategy.
Market Growth
New Campaign Brings Together Pork and Everyday Tradición for Hispanic Gen Z and Millennials
The new Explora Todo El Gusto Del Pork™ brand campaign is designed to drive long-term pork demand by engaging Hispanic Gen Z and Millennial consumers.
Pork Checkoff News
Insights from the March 2026 USDA Quarterly Hogs and Pigs Report
This National Pork Board webinar breaks down the latest USDA Quarterly Hogs and Pigs report, offering pork producers actionable insights into inventory trends, the breeding herd size, and the 2026 economic outlook.
Pork Checkoff News
What Pork Producers Need to Know from 2026 Pork Industry Forum
Pork Act Delegates gathered at 2026 Pork Industry Forum to collaborate on the issues shaping the future of the industry. Three key takeaways emerged: 1) the industry is committed to advancing the National Swine Health Strategy, 2) focus remains on growing demand through consumer campaign outreach, and 3) pork’s opportunity to meet growing focus on protein and nutrition.
Research
Swine Health & Sustainability Research Update – Q1 2026
This article highlights how National Pork Board research is driving meaningful progress in swine health and sustainability. From advancing practical solutions that protect herd health to delivering tools producers can apply on-farm, Pork Checkoff-funded research is focused on turning science into action.
Swine Health
Secure Pork Supply Plan: Take Action Now to Reduce Impact Later
Several improvements were made to the Secure Pork Supply (SPS) Plan, which provides on-farm preparedness before a foreign animal disease (FAD) outbreak.
Pork Checkoff News
Quiet Leadership, A Larger-Than-Life Impact
John Parker is honored with the Paulson-Whitmore State Executive Award for 41 years of leadership and service to the Virginia pork industry.
