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As the Taste What Pork Can Do® consumer brand campaign celebrates its one-year mark, there are key retail trends emerging that highlight new opportunities to drive demand and connect with the next generation of pork consumers.
Following USDA APHIS confirmation of PRV in Iowa and Texas, the risk remains low and is linked to feral swine exposure. Still, this is a good reminder of why the National Swine Health Strategy matters on every operation.
The National Pork Board has formed a producer-led advisory committee to advance the National Swine Health Strategy.
The new Explora Todo El Gusto Del Pork™ brand campaign is designed to drive long-term pork demand by engaging Hispanic Gen Z and Millennial consumers.
This National Pork Board webinar breaks down the latest USDA Quarterly Hogs and Pigs report, offering pork producers actionable insights into inventory trends, the breeding herd size, and the 2026 economic outlook.
Pork Act Delegates gathered at 2026 Pork Industry Forum to collaborate on the issues shaping the future of the industry. Three key takeaways emerged: 1) the industry is committed to advancing the National Swine Health Strategy, 2) focus remains on growing demand through consumer campaign outreach, and 3) pork’s opportunity to meet growing focus on protein and nutrition.
This article highlights how National Pork Board research is driving meaningful progress in swine health and sustainability. From advancing practical solutions that protect herd health to delivering tools producers can apply on-farm, Pork Checkoff-funded research is focused on turning science into action.
Several improvements were made to the Secure Pork Supply (SPS) Plan, which provides on-farm preparedness before a foreign animal disease (FAD) outbreak.
John Parker is honored with the Paulson-Whitmore State Executive Award for 41 years of leadership and service to the Virginia pork industry.
Mike Tokach, Ph.D., and Dr. Lisa Tokach, DVM, are honored with the National Pork Board Distinguished Service Award for their combined 70 years of service to the pork industry. Through leadership in swine nutrition, veterinary medicine and producer education, their work has left a lasting impact on the future of pork.
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Find information about sustainability and pork industry ethical principles at porkcares.org.
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