Real Pork
Real Pork Gets Real Results
Real Pork is the industry’s trust and image brand — it's how we differentiate pork from alternatives. NPB has promoted Real Pork in three key areas this year.
Pork Checkoff Industry News
We’re Committed to Keeping You Informed
Find important industry news right here.
Pork Checkoff News
Pork Organizations Launch New Immersion Program for Future Industry Leaders
NPPC, NPB and state organizations launched the Pork Industry Leadership Development Program for early career development.
Webinar
Webinar: Sentiment of #Meat on Social Media
Check out the highlights from NPB's September webinar.
→ Purdue University's new #meat dashboard.
→ An overview of the Q3 USDA Hogs and Pigs Report.
→ Iowa Pork's ground pork project in grocery stores.
Real Pork
Insights from Food Modeling Research: Putting the Thrifty Food Plan into Practice
With discussions on food inflation, hunger and nutrition insecurity at all-time highs, low-income families are challenged to keep nutritious meals on the table. Pork has a huge role to play.
Sustainability
NPB and Partners Receive $155 Million from USDA Climate-Smart Program
NPB is a collaborator on three separate grants awarded by USDA that support climate-smart pork production.
Real Pork
Country Music Superstar Luke Bryan Goes Back to His Roots to Support Pig Farmers
Five-time Entertainer of the Year invites people to visit metaphorical five-star hotel to address common myths about modern pig farming.
Webinar
USDA Data, Climate & Weather Driving Markets
The June webinar covered domestic weather patterns and predictions, global events in crop and livestock markets and the most recent USDA Hogs and Pigs Report.
Pork Checkoff News
NPB Elects New 2022-2023 Officers
The new NPB officers will lead the 15 producer directors that represent the 60,000 U.S. pig farmers who pay into the Pork Checkoff.
Events
NPB Hospitality Tent Schedule at 2022 World Pork Expo
Heading to World Pork Expo? All pork producers are invited to visit NPB staff and industry colleagues at the NPB hospitality tent.
Webinar
Impact of the Ukraine-Russia War on the Meat and Livestock Value Chain
The Ukraine-Russia war is straining an already stressed global supply chain and increasing volatility in commodity markets.
Subscribe to our Weekly News Update
We send an email at the end of each week packed full of news, resources, insights and information you need to run your business. Sign up and stay connected with us.
Weekly Checkoff Email Newsletter
Receive weekly news updates from the Pork Checkoff, including news about Real Pork initiatives.
You’re viewing the website for Pork Checkoff and The National Pork Board.
Find information about sustainability and pork industry ethical principles at porkcares.org.
Find pork cooking inspiration at pork.org.