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Pork Checkoff Industry News

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Real Pork
Real Pork Gets Real Results

Real Pork is the industry’s trust and image brand — it's how we differentiate pork from alternatives. NPB has promoted Real Pork in three key areas this year.

Pork Checkoff News
Pork Organizations Launch New Immersion Program for Future Industry Leaders

NPPC, NPB and state organizations launched the Pork Industry Leadership Development Program for early career development.

Webinar: Sentiment of #Meat on Social Media 

Check out the highlights from NPB's September webinar.
→ Purdue University's new #meat dashboard.
→ An overview of the Q3 USDA Hogs and Pigs Report.
→ Iowa Pork's ground pork project in grocery stores.

Real Pork
Insights from Food Modeling Research: Putting the Thrifty Food Plan into Practice

With discussions on food inflation, hunger and nutrition insecurity at all-time highs, low-income families are challenged to keep nutritious meals on the table. Pork has a huge role to play.

NPB and Partners Receive $155 Million from USDA Climate-Smart Program

NPB is a collaborator on three separate grants awarded by USDA that support climate-smart pork production.

Real Pork
Country Music Superstar Luke Bryan Goes Back to His Roots to Support Pig Farmers

Five-time Entertainer of the Year invites people to visit metaphorical five-star hotel to address common myths about modern pig farming.

USDA Data, Climate & Weather Driving Markets 

The June webinar covered domestic weather patterns and predictions, global events in crop and livestock markets and the most recent USDA Hogs and Pigs Report.

Pork Checkoff News
NPB Elects New 2022-2023 Officers

The new NPB officers will lead the 15 producer directors that represent the 60,000 U.S. pig farmers who pay into the Pork Checkoff.

NPB Hospitality Tent Schedule at 2022 World Pork Expo

Heading to World Pork Expo? All pork producers are invited to visit NPB staff and industry colleagues at the NPB hospitality tent.

Impact of the Ukraine-Russia War on the Meat and Livestock Value Chain

The Ukraine-Russia war is straining an already stressed global supply chain and increasing volatility in commodity markets.

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