Market Growth
One More Pound: Believing We Can Grow Value and Volume
NPB CEO David Newman asks U.S. pork producers to believe the industry can capitalize on the growing demand from consumers for protein.
Pork Checkoff Industry News
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Market Growth
Export Update: Pork Remains Clear Bright Spot for U.S.
International markets have become essential to the success of the U.S. pork industry. Experiences at the USMEF Red Meat Symposium in Mexico spotlight U.S. pork’s strong global reputation and opportunity for expanded consumption.
Pork Checkoff News
Insights from the June 2026 USDA Quarterly Hogs and Pigs Report
Discover key insights from the June 2026 USDA Quarterly Hogs and Pigs report. This recap explores how historic on-farm productivity is offsetting the smallest June 1 U.S. breeding herd and sows farrowing since 2014, keeping overall pig crops steady. All but one USDA estimate being below pre-report expectations and smaller sow farrowing intentions for the next two quarters should be supportive of hog and pork markets.
Pork Checkoff News
Five Producers Appointed to Help Drive Industry Progress
Producer input is core to NPB’s mission and commitment to priorities in demand, swine health and state collaboration.
Pork Checkoff News
Increasing Pork’s Relevance Through Innovation
Consumers eat dishes, not pork! How focusing on the use can unlock pork’s hidden potential.
Market Growth
The Emerging Retail Trends Shaping Pork Demand
As the Taste What Pork Can Do® consumer brand campaign celebrates its one-year mark, there are key retail trends emerging that highlight new opportunities to drive demand and connect with the next generation of pork consumers.
Swine Health
Pseudorabies Risk Today: What Producers Need to Know
Following USDA APHIS confirmation of PRV in Iowa and Texas, the risk remains low and is linked to feral swine exposure. Still, this is a good reminder of why the National Swine Health Strategy matters on every operation.
National Swine Health Strategy
Producer-Led Advisory Committee to Advance National Swine Health Strategy
The National Pork Board has formed a producer-led advisory committee to advance the National Swine Health Strategy.
Market Growth
New Campaign Brings Together Pork and Everyday Tradición for Hispanic Gen Z and Millennials
The new Explora Todo El Gusto Del Pork™ brand campaign is designed to drive long-term pork demand by engaging Hispanic Gen Z and Millennial consumers.
Pork Checkoff News
Insights from the March 2026 USDA Quarterly Hogs and Pigs Report
This National Pork Board webinar breaks down the latest USDA Quarterly Hogs and Pigs report, offering pork producers actionable insights into inventory trends, the breeding herd size, and the 2026 economic outlook.
