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By partnering with retailers, the National Pork Board utilized digital marketing and holiday promotions toward the end of 2025 to keep pork at the center of the plate across thousands of stores.
Despite USDA data pointing to higher hog slaughter and heavier weights in both spring and summer, pork cutout values have held above year-ago levels, signaling demand strong enough to absorb additional supply.
With the start of a new calendar year comes the release of the 2025-2030 Dietary Guidelines for Americans (DGAs). The updated guidelines reinforce a focus on whole, natural and real foods, including nutrient-dense proteins like pork that support balanced eating patterns.
The U.S. pork industry’s on-farm audit system, the Common Swine Industry Audit (CSIA), is undergoing the most comprehensive update in its history. Ongoing evaluation and improvement of industry audit programs support continuous progress, strengthen credibility, and reinforce the U.S. pork industry’s commitment to responsible animal care.
Producers are looking to get more current following two short production weeks during the holidays. Packer margins have been robust, thus supporting higher Saturday slaughter. Spot supply has improved considerably.
The results of the quarterly survey came in outside the high range of expectations. However, there is plenty of uncertainty about future supply as expectations for growth largely hinge on productivity improvements. Breeding herd on December 1 was still 0.9% lower than a year ago, which will tend to cap growth this winter.
Producer leaders ranked by peers across the nation and recently selected by USDA.
Hog slaughter last week was at the highest point in five years. Robust packer margins and the need to ramp up production ahead of short holiday weeks contributed to the uptick.
Information is our product, and we provide it to help the industry make the best business decisions on behalf of U.S. pork producers. Our work is about much more than launching a brand campaign. It’s about connecting consumers to the people and families who raise pork every day.
COP30 was attended by an estimated 50,000 people from across the globe in Belém, Brazil. With representation from industry sectors such as agriculture, energy, transportation and non-governmental organizations, U.S. Pork ensured producers had a seat at the table to share their We Care® commitment through our partnership with the Meat Institute’s Protein PACT.
The pork category is evolving and the opportunity for growth has never been greater. In this new video from the National Pork Board, experts break down the latest consumer behavior trends with practical insights and retail and foodservice data that can help retailers drive sales across fresh and processed pork.
As expected slaughter was down about 300k head from the previous week with plants closed for Thanksgiving. The decline in slaughter and meat processing plants returning to full production schedules next week should push up prices next week, particularly hams but also loins and butts.
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Find information about sustainability and pork industry ethical principles at porkcares.org.
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