Pork Checkoff

Pork Checkoff Industry News

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Profit Maximizer
Lower Pork Supply, Better Demand Sets the Stage for Summer Rally

Supply recovery after short Easter production is limited, with weekly slaughter expected to settle around ~2.4 million head into Memorial Day, 100k head less than March levels.

Market Growth
New Campaign Brings Together Pork and Everyday Tradición for Hispanic Gen Z and Millennials

The new Explora Todo El Gusto Del Pork™ brand campaign is designed to drive long-term pork demand by engaging Hispanic Gen Z and Millennial consumers.

Pork Checkoff News
Insights from the March 2026 USDA Quarterly Hogs and Pigs Report 

This National Pork Board webinar breaks down the latest USDA Quarterly Hogs and Pigs report, offering pork producers actionable insights into inventory trends, the breeding herd size, and the 2026 economic outlook.

Latest USDA ‘Hogs and Pigs’ Report Points to Limited Supply Growth

The USDA's recent 'Hogs and Pigs' Report survey showed that while supply in the near term is up vs. a year ago, availability will be more limited in late spring and summer.

Human Nutrition
Pork’s Place On the Plate: Backed by Research

Pork is a nutrient-dense protein backed by research, supporting balanced diets and gaining recognition in national nutrition guidance.

Swine Health
National Swine Health Strategy: Translating Strategy Into Action

NPB has been working with key industry partners to develop a comprehensive National Swine Health Strategy that will protect and strengthen the U.S. swine herd. In recent months, the team developed a work plan aligned with the strategy’s priorities, which was approved by the Board of Directors and shared with delegates.

Pork Checkoff News
What Pork Producers Need to Know from 2026 Pork Industry Forum

Pork Act Delegates gathered at 2026 Pork Industry Forum to collaborate on the issues shaping the future of the industry. Three key takeaways emerged: 1) the industry is committed to advancing the National Swine Health Strategy, 2) focus remains on growing demand through consumer campaign outreach, and 3) pork’s opportunity to meet growing focus on protein and nutrition.

Research
Swine Health & Sustainability Research Update – Q1 2026

This article highlights how National Pork Board research is driving meaningful progress in swine health and sustainability. From advancing practical solutions that protect herd health to delivering tools producers can apply on-farm, Pork Checkoff-funded research is focused on turning science into action.

Profit Maximizer
Fresh Pork Prices Tracking Above Year Ago

Fresh pork appears to be in a better position, with loin, butt and rib prices well above year ago. High beef prices are expected to drive more retail features in Q2.

Swine Health
Secure Pork Supply Plan: Take Action Now to Reduce Impact Later

Several improvements were made to the Secure Pork Supply (SPS) Plan, which provides on-farm preparedness before a foreign animal disease (FAD) outbreak.

Pork Checkoff News
Quiet Leadership, A Larger-Than-Life Impact

John Parker is honored with the Paulson-Whitmore State Executive Award for 41 years of leadership and service to the Virginia pork industry.

Pork Checkoff News
Two Legacies, One Lasting Impact on the Pork Industry

Mike Tokach, Ph.D., and Dr. Lisa Tokach, DVM, are honored with the National Pork Board Distinguished Service Award for their combined 70 years of service to the pork industry. Through leadership in swine nutrition, veterinary medicine and producer education, their work has left a lasting impact on the future of pork.

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