Pork Checkoff

Pork Checkoff Industry News

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We Care
Why COP30 Mattered to U.S. Pork Producers

COP30 was attended by an estimated 50,000 people from across the globe in Belém, Brazil. With representation from industry sectors such as agriculture, energy, transportation and non-governmental organizations, U.S. Pork ensured producers had a seat at the table to share their We Care® commitment through our partnership with the Meat Institute’s Protein PACT.

Market Growth
Taste What Pork Can Do® Campaign: Retail Insights and Opportunities for Growth 

The pork category is evolving and the opportunity for growth has never been greater. In this new video from the National Pork Board, experts break down the latest consumer behavior trends with practical insights and retail and foodservice data that can help retailers drive sales across fresh and processed pork.

Profit Maximizer
Pork Market Situation and Outlook For Q1 and Beyond

As expected slaughter was down about 300k head from the previous week with plants closed for Thanksgiving. The decline in slaughter and meat processing plants returning to full production schedules next week should push up prices next week, particularly hams but also loins and butts.

Look Past the Seasonal Bump in Supply and Plan for Easter Needs Today

Pork prices have a softer undertone but that should not be a surprise. Slaughter last week blew past 2.7 million head, the highest weekly slaughter in almost 5 years.

Human Nutrition
Pork and Performance: Helping Americans Get Stronger, One Meal at a Time

Pork is more than just tasty — it’s a powerful protein that helps people build muscle, stay strong and recover faster.

We Care
A Global Stage for Collaboration and Progress

NPB is honored to represent the U.S. pork industry at the 30th United Nations Conference of the Parties (COP30), a globally important event held in Brazil from November 10-21, 2025.

Profit Maximizer
While Pork Cutout Continues to Trend Lower, Some Items Are Bucking The Trend

Hog slaughter last week was around 15,000 head less than initially expected, in part due to plants doing maintenance work ahead of the holidays. Expectation is for slaughter to continue to run near 2.6 million head/week through mid-December but then trend lower into January.

AgView
Using AgView® to Streamline Swine Health Production Plans

State animal health officials and pork producers now report time savings, improved data security, and real-time operational benefits compared to managing data through manual spreadsheets and emails.

Pork Checkoff News
Amber Miller to Join National Pork Board as General Counsel 

The National Pork Board (NPB) has named Amber Miller, MS, J.D., as general counsel effective Jan. 5, 2026. Miller will provide legal and compliance expertise on behalf of America’s pig farmers.

Human Nutrition
Why FNCE Matters to Producers: Turning Dietitians Into Pork Advocates

The Food & Nutrition Conference & Expo® is the largest gathering of food, nutrition and health professionals, making it a critical opportunity to share pork’s nutrition story with those who guide consumer choices.

Pork Checkoff News
Supporting Retailers Through Technology, Food and Emerging Opportunities

The Retail Advisory Committee (RAC) meeting empowers retailers and industry partners with the tools, data and support needed to connect more effectively with consumers.

Pork Checkoff News
Remembering Elaine Otte: Supporting Pig Farmers Through Relationships  

In loving memory of Elaine Otte. NPB's Channel Market Development Manager.

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