NPB’s Patrick Fleming to Lead Domestic Demand Work
Patrick Fleming returns to NPB in new role to lead new consumer marketing campaign.
Find important industry news right here.
Patrick Fleming returns to NPB in new role to lead new consumer marketing campaign.
Learn how NPB is building a bigger appetite for pork by using research to target the future consumer and focus on building trust, adding value and generating long-term demand.
Hog futures turned higher at the end of last week as belly prices rebounded and speculation that cutout could start to see some support going into the 4th of July holiday and a 4-day weekend.
Hog futures remain under pressure on uncertainty about outlook of processing items (hams, bellies, trim) this summer. Belly market appears to have more risk given slowdown in foodservice sales. Lack of frozen inventory continues to impact export markets, however.
A recent sensory analysis of pork demonstrates over 110 unique flavor nuances that illustrate why it embraces cross-cultural tastes and brings more plants to the plate.
The value of U.S. pork exports is of critical importance to the pork industry demand strategy. The 2024 South Korea trade mission builds confidence in U.S. pork while fostering collaboration and partnership.
USDA forecasts a modest decline in per capita availability in 2025 but still near the long run average of the last 15 years.
Mental health is essential to caring for your farm and farm family. It’s important to take the time to check in with yourself, your family and your neighbors. Free mental health resources are available to support mental wellness in agricultural communities.
In April, National Pork Board staff, Board of Directors and a state pork association executive departed the U.S. for an immersion trip to the European Union (EU) where they gained exposure and learnings from the EU market.
Pork Academy is a series of in-depth sessions that will be offered at World Pork Expo this June. The sessions are designed to meet the need for pork producers to remain competitive in today's rapidly changing environment.
Higher pork exports in Q1 resulted in a 1.7% decline in domestic availability despite higher slaughter/production.
Hog slaughter has been running above year ago levels in the last two weeks but since early March slaughter has been about the same as last year while weights have been lower, resulting in less pork available in the spot market.
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