Market Growth
Expanding Pork’s Reach Through Multicultural Marketing
NPB is working to create innovative marketing opportunities to drive pork sales and social media growth in key communities.
Pork Checkoff Industry News
We’re Committed to Keeping You Informed
Find important industry news right here.
Profit Maximizer
Hams, Prices Pull Cutout Lower. Will Fresh Help Offset the Decline?
Hog futures have been volatile, in part due to rush of speculative interest in the last quarter of 2024. Market participants now are looking to see how well pork demand holds up to start the year.
Pork Checkoff News
Reflecting on 2024: Building a Bigger Appetite for Pork
NPB CEO Bill Even takes a moment to recap and reflect on the work your Pork Checkoff accomplished this year based on producer priorities. NPB is working with the industry to build a bigger appetite for pork among American consumers.
Profit Maximizer
Hogs and Pigs Inventory
Hogs and Pigs inventory implies higher slaughter starting in the spring and through the end of 2025. Report accuracy has come into question, however, and injected more uncertainty going forward.
Profit Maximizer
Holidays and Demand From Mexico Drive the Market for Hams
Last week hog slaughter was 2.56 million head compared to near 2.7 million for the comparable week a year ago. In the last three weeks, slaughter has been down by almost 500k head y/y. This has significantly impacted spot supply.
Market Growth
Building a Bigger Appetite for Pork Through Targeted Messaging
This year, NPB rolled out Consumer Connect, a new market demand tool focused on making pork more relevant to consumers. Learn how NPB is reaching the top priority consumer segments to grow pork demand.
Human Nutrition
Elevating Pork Through Human Nutrition Science and Endorsement
Explore the National Pork Board’s advancements through human nutrition science, sustainability and strategic outreach, driving demand, visibility and trust among consumers and professionals alike.
Profit Maximizer
Hog Futures at Contract Highs in Anticipation of Lower Supplies, Robust Demand
The short holiday week tends to create a lot of disruptions for both hog processors and manufacturers. Market will return to a more normal flow in the next two weeks.
Profit Maximizer
Pork Loins Continue to Offer Value to Retailers for Post-Holiday Needs
Hog slaughter remains constrained, and all indications are that slaughter in the next two weeks will remain well below year ago levels.
Profit Maximizer
Belly Prices at Annual Highs in November
Lean hog futures are now trading at contract highs, not just for the nearby market but also for next spring and summer. Hog supply coming to market has been slightly lower than previously expected; however, the key driver has been the higher prices paid for pork bellies, and to a lesser extent, hams.
Disease Prevention & Preparedness
First Detection of H5N1 in U.S. Swine
USDA confirms isolated case in Oregon. Pork supply remains safe; coordinated efforts continue to monitor swine health and protect herds.
Human Nutrition
Connecting Pork with the Health Professional Community
NPB helped promote pork in nutritious diets and fostered future opportunities in the nutrition and retail world at this year’s Food & Nutrition Conference & Expo®.
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