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With the long holiday weekend behind, buyers are now back and looking to schedule full production weeks. Combined with the lower slaughter, it resulted in tighter spot supplies and higher prices towards the end of the week.
Producer input is core to NPB’s mission and commitment to priorities in demand, swine health and state collaboration.
Consumers eat dishes, not pork! How focusing on the use can unlock pork’s hidden potential.
Pork supply is set to tighten sharply over the next three weeks. Slaughter fell below 2.4 million last week and the Memorial Day holiday will further disrupt production and reduce spot availability.
As the Taste What Pork Can Do® consumer brand campaign celebrates its one-year mark, there are key retail trends emerging that highlight new opportunities to drive demand and connect with the next generation of pork consumers.
Spring and summer lean hog futures have lost momentum as the feared “marketing hole” has not materialized. Hog slaughter since early March is running slightly above last year and carcass weights remain steady, keeping pork supplies adequate and the pork cutout stuck below $100/cwt.
Following USDA APHIS confirmation of PRV in Iowa and Texas, the risk remains low and is linked to feral swine exposure. Still, this is a good reminder of why the National Swine Health Strategy matters on every operation.
The National Pork Board has formed a producer-led advisory committee to advance the National Swine Health Strategy.
Export and domestic demand are broadly stable. Recent ham market volatility highlights how quickly export buyers step in on price breaks, especially with concerns about tighter supplies later in spring/summer.
Meat is having a moment, but are you leaving money on the table in the meat case? In this 30-minute deep dive, National Pork Board experts break down the latest consumer behaviors, purchasing patterns, and actionable merchandising strategies you can use today.
Supply recovery after short Easter production is limited, with weekly slaughter expected to settle around ~2.4 million head into Memorial Day, 100k head less than March levels.
The new Explora Todo El Gusto Del Pork™ brand campaign is designed to drive long-term pork demand by engaging Hispanic Gen Z and Millennial consumers.
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Find information about sustainability and pork industry ethical principles at porkcares.org.
Find pork cooking inspiration at pork.org.