Pork Checkoff News
Six Individuals Appointed to NPB Board of Directors
Producer leaders ranked by peers across the nation and recently selected by USDA.
Pork Checkoff Industry News
We’re Committed to Keeping You Informed
Find important industry news right here.
Profit Maximizer
Robust Pork Demand Underpins Pork Prices in The Near Term
Hog slaughter last week was at the highest point in five years. Robust packer margins and the need to ramp up production ahead of short holiday weeks contributed to the uptick.
Pork Checkoff News
A Year of Reflection: How Pork is Understanding the Changing Consumer
Information is our product, and we provide it to help the industry make the best business decisions on behalf of U.S. pork producers. Our work is about much more than launching a brand campaign. It’s about connecting consumers to the people and families who raise pork every day.
We Care
Why COP30 Mattered to U.S. Pork Producers
COP30 was attended by an estimated 50,000 people from across the globe in Belém, Brazil. With representation from industry sectors such as agriculture, energy, transportation and non-governmental organizations, U.S. Pork ensured producers had a seat at the table to share their We Care® commitment through our partnership with the Meat Institute’s Protein PACT.
Market Growth
Taste What Pork Can Do® Campaign: Retail Insights and Opportunities for Growth
The pork category is evolving and the opportunity for growth has never been greater. In this new video from the National Pork Board, experts break down the latest consumer behavior trends with practical insights and retail and foodservice data that can help retailers drive sales across fresh and processed pork.
Profit Maximizer
Pork Market Situation and Outlook For Q1 and Beyond
As expected slaughter was down about 300k head from the previous week with plants closed for Thanksgiving. The decline in slaughter and meat processing plants returning to full production schedules next week should push up prices next week, particularly hams but also loins and butts.
Look Past the Seasonal Bump in Supply and Plan for Easter Needs Today
Pork prices have a softer undertone but that should not be a surprise. Slaughter last week blew past 2.7 million head, the highest weekly slaughter in almost 5 years.
Human Nutrition
Pork and Performance: Helping Americans Get Stronger, One Meal at a Time
Pork is more than just tasty — it’s a powerful protein that helps people build muscle, stay strong and recover faster.
We Care
A Global Stage for Collaboration and Progress
NPB is honored to represent the U.S. pork industry at the 30th United Nations Conference of the Parties (COP30), a globally important event held in Brazil from November 10-21, 2025.
Profit Maximizer
While Pork Cutout Continues to Trend Lower, Some Items Are Bucking The Trend
Hog slaughter last week was around 15,000 head less than initially expected, in part due to plants doing maintenance work ahead of the holidays. Expectation is for slaughter to continue to run near 2.6 million head/week through mid-December but then trend lower into January.
AgView
Using AgView® to Streamline Swine Health Production Plans
State animal health officials and pork producers now report time savings, improved data security, and real-time operational benefits compared to managing data through manual spreadsheets and emails.
Pork Checkoff News
Amber Miller to Join National Pork Board as General Counsel
The National Pork Board (NPB) has named Amber Miller, MS, J.D., as general counsel effective Jan. 5, 2026. Miller will provide legal and compliance expertise on behalf of America’s pig farmers.
