Market Growth
One More Pound: Believing We Can Grow Value and Volume
NPB CEO David Newman asks U.S. pork producers to believe the industry can capitalize on the growing demand from consumers for protein.
Taste What Pork Can Do®
What Innovation Means for Pork Producers
By turning consumer insights into products, promotions and practical solutions, NPB creates more opportunities for pork and more long-term value for producers.
Innovation helps the pork industry:
• Give consumers more reasons to choose pork
• Remove barriers that can prevent repeat purchases
• Keep pork competitive while building stronger, sustained demand
“Innovation helps deliver the products consumers are looking for, and that benefits everyone across the value chain from producers to packers, processors and retailers. It also shows how the industry is working to keep pace with today’s consumers, adapt products to their needs and make sure what’s being produced lines up with what people are looking for while using fewer natural resources and less labor.”
Emily Arkfeld, senior director of innovation for Triumph Foods and NPB Board Member
Consumers Insights Brought to Life
The Taste What Pork Can Do® campaign shows how consumer research can be turned into action.
Built around what younger consumers value most, flavor, versatility, nutrition and convenience, the campaign is helping pork connect with millennial and Gen Z audiences in relevant, memorable ways.
Explora Todo El Gusto Del Pork™ extends that work by celebrating the flavors and food traditions that resonate with Hispanic consumers.
Together, these efforts are giving consumers more reasons to choose pork across more meals, occasions and lifestyles.
Explore Taste What Pork Can Do®
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In Other News
Market Growth
Export Update: Pork Remains Clear Bright Spot for U.S.
International markets have become essential to the success of the U.S. pork industry. Experiences at the USMEF Red Meat Symposium in Mexico spotlight U.S. pork’s strong global reputation and opportunity for expanded consumption.
Market Growth
The Emerging Retail Trends Shaping Pork Demand
As the Taste What Pork Can Do® consumer brand campaign celebrates its one-year mark, there are key retail trends emerging that highlight new opportunities to drive demand and connect with the next generation of pork consumers.
