Pork Checkoff Industry News

The consumer campaign isn’t a normal campaign; it’s a transformational shift. It’s a commitment to ensuring pork remains on the plate.

2024 proved to be a successful year for the U.S. pork industry. Take a look at the pork export successes throughout the year.

NPB is working to create innovative marketing opportunities to drive pork sales and social media growth in key communities.

NPB CEO Bill Even takes a moment to recap and reflect on the work your Pork Checkoff accomplished this year based on producer priorities. NPB is working with the industry to build a bigger appetite for pork among American consumers.

This year, NPB rolled out Consumer Connect, a new market demand tool focused on making pork more relevant to consumers. Learn how NPB is reaching the top priority consumer segments to grow pork demand.

Colombia is a Latin American success story for market development, and an upcoming USDA Trade Mission spotlights how this country has been a successful investment over time.

U.S. Meat Export Federation’s inaugural U.S. Red Meat Symposium brought U.S. exporters and Mexican importers together to explore the market’s continued growth potential.

Patrick Fleming returns to NPB in new role to lead new consumer marketing campaign.

Learn how NPB is building a bigger appetite for pork by using research to target the future consumer and focus on building trust, adding value and generating long-term demand.