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Meat is having a moment, but are you leaving money on the table in the meat case? In this 30-minute deep dive, National Pork Board experts break down the latest consumer behaviors, purchasing patterns, and actionable merchandising strategies you can use today.
The new Explora Todo El Gusto Del Pork™ brand campaign is designed to drive long-term pork demand by engaging Hispanic Gen Z and Millennial consumers.
Pork is a nutrient-dense protein backed by research, supporting balanced diets and gaining recognition in national nutrition guidance.
2025 U.S. Pork exports delivered one of their strongest years on record, totaling 2.9 million metric tons valued at $8.4 billion. Through strategic partnerships, NPB continues to expand global demand and maximize value for U.S. pork producers.
By partnering with retailers, the National Pork Board utilized digital marketing and holiday promotions toward the end of 2025 to keep pork at the center of the plate across thousands of stores.
With the start of a new calendar year comes the release of the 2025-2030 Dietary Guidelines for Americans (DGAs). The updated guidelines reinforce a focus on whole, natural and real foods, including nutrient-dense proteins like pork that support balanced eating patterns.
The pork category is evolving and the opportunity for growth has never been greater. In this new video from the National Pork Board, experts break down the latest consumer behavior trends with practical insights and retail and foodservice data that can help retailers drive sales across fresh and processed pork.
The Retail Advisory Committee (RAC) meeting empowers retailers and industry partners with the tools, data and support needed to connect more effectively with consumers.
U.S. Pork representatives joined USMEF on the Heartland trip to South Korea, the fifth-largest export market for U.S. Pork. The trip highlighted pork demand and promising opportunities to deepen the relationship.
Recent studies—from military cadets to older consumers—demonstrate pork is a whole food that delivers superior meal satisfaction, flavor complexity and nutrition, reinforcing pork’s everyday value.
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Find information about sustainability and pork industry ethical principles at porkcares.org.
Find pork cooking inspiration at pork.org.