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The value of U.S. pork exports is of critical importance to the pork industry demand strategy. The 2024 South Korea trade mission builds confidence in U.S. pork while fostering collaboration and partnership.
NPB partners with content creators to demonstrate how consumer insights are applied to make pork more relevant to the target audiences.
Illinois pork producers tour four different retail stores in Chicago and discover the differences in how pork is uniquely merchandised in each store to meet the needs of different consumers.
Looking ahead, NPB remains dedicated to growing strong relationships within the foodservice industry. NPB is actively engaged in efforts to build trust and add substantial value to foodservice distributors.
Across the U.S., numerous pork products are being showcased in convenience stores, driving demand for high-quality pork and encouraging consumers to purchase pork more frequently.
Growing pork demand and targeting the Hispanic and African American consumers with two initiatives, Ponle Pork and Don't Miss the Flavor, aiming to boost pork volume and value in high-consumption multicultural markets.
The interconnectedness of human, animal and environmental health is crucial to supporting demand for pork and ensuring a safe, high-quality pork supply.
U.S. pork takes center stage in Japan's culinary scene as a major retail chain shifts to 100% U.S. product, showcasing significant progress in expanding global demand.
National Pork Board is working for you. Your Pork Checkoff dollars supports ongoing market growth initiatives to create long-term domestic and international demand.
It's Pork Month so, no surprise, we're celebrating! What IS surprising to many people is how good pork is for you, for your family and for the planet.
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