Learn more about the iconic trademarks and taglines creating awareness, recognition, and distinction for the world’s most popular protein.
The Other White Meat®
The goal of the Pork. The Other White Meat® tagline and supporting campaign was to position pork as a good-tasting, versatile and nutritious meat, dispelling pork’s reputation as a fatty protein.
Real Pork isn’t a campaign, it’s a trust and image brand for the pork industry from farm to fork.