Watch On-Demand: Pork’s Protein Payoff
Watch the video to explore the data and learn how to optimize your meatcase assortment.
The Power of “Just Add Two”
Retailers do not need an exhaustive meatcase overhaul to capture current protein momentum. The strategy focuses on two simple, high impact moves:
- Add one more ground pork item
- Add one new pork cut
This is not about adding more options for volume, it’s about purposeful additions that answer consumer demand and create incremental sales opportunities. Together, the additions serve two roles: ground pork provides an accessible entry point for younger and protein-focused shoppers, while a differentiated cut creates another way to discover and use pork.
Start With Ground Pork
Ground pork is already gaining momentum. Year-to-date dollar sales are up 8.1%, while volume is up 7%. Gen Z consumers also spend nearly 25% more annually on ground pork than the average shopper, making it an accessible entry point to the broader pork category.
NPB analysis identified approximately $80 million in potential incremental ground pork sales by addressing gaps in lean points, package sizes and product formats. Depending on the retailer’s current assortment, that could mean adding a different lean point, package size, source grind or ready-to-cook option. For example, 93% lean was the fastest-growing labeled lean ratio, with volume up 25% over the latest 52 weeks.
Create Another Reason to Choose Pork
The second addition is a pork cut that gives shoppers another way to experience the category. A pork blade steak, coppa, pluma or another cut aligned with the retailer’s shoppers and pricing strategy could create greater choice and visibility.
Watch the video to see the full assortment opportunity and how retailers can put the “Just Add Two” strategy to work.
Bring These Insights to Your Store
NPB has the resources to help you give consumers a reason to try pork and a reason to repeat.
Campaign Assets: To request ready-to-use photography, recipes, digital ads and point-of-sale materials for the Taste What Pork Can Do® campaign, email our team directly at [email protected].
Stay Ahead of the Market: Let NPB do the heavy lifting for your business intelligence. Subscribe to the Profit Maximizer and Weekly Pork Price Summary to receive regular, actionable data on market fluctuations, inventory levels and sub-primal prices delivered straight to your inbox.
