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National Pork Board’s new three-year strategic plan is in place and backed by staff, leadership team and a board of directors that cares about the future of producers and the pork industry.
Spring has brought a new energy and tremendous opportunities for conversation about consumer pork demand. Recent pork industry events blended business insights with consumer storytelling and connection. The Annual Meat Conference in Orlando, Florida, and Spring Retail Advisory Committee meeting in Napa Valley, California, and World Pork Expo event in Des Moines, Iowa, illustrate how the science of pork, the culinary story and the consumer story are collectively shaping consumer demand.
A new marketing campaign looks to focus consumer’s attention on a key pork attribute: taste.
Hog slaughter was slightly lower than expected last week and two short production weeks will follow due to the upcoming long holiday weekend.
This article provides a factual summary of the current anti-inflammatory medications labeled for use in swine and their associated animal health and welfare implications.
May 6 marked the launch of the National Pork Board’s consumer marketing campaign, which brings to life how pork aligns with consumer values of taste, flavor, balanced nutrition and versatility.
Potential for easing of tariffs, higher prices for competing proteins and seasonal supply decline have induced speculators to bolster bullish bets in the hog market.
The National Pork Board’s Retail Advisory Committee (RAC) meetings offer a direct, industry-specific tool for connecting retail community leaders with important information about pork and NPB’s marketing efforts.
Farmers feed the world. Let’s make sure we’re setting strong roots and caring for the ones who keep us going — both physically and mentally.
Pork Academy is a series of in-depth sessions that will be offered at World Pork Expo this June. The sessions are designed to meet the need for pork producers to remain competitive in today's rapidly changing environment.
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Find information about sustainability and pork industry ethical principles at porkcares.org.
Find pork cooking inspiration at pork.org.