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Pork Checkoff News
Implementing a One Health Approach for People, Pigs and the Planet

Producers are committed to doing what is right for people, pigs and the planet. National Pork Board shares how the We Care® Ethical Principles guide producers’ decision making.

Pork Checkoff News
Empowering Tomorrow’s Leaders: Meet the New Real Pork Scholars

NPB continues to focus on building the next generation of leaders. The 2024 Real Pork Scholars cohort is kicking off their journey this fall!

Pork Checkoff News
One Health in the Swine Industry: A Farm to Fork Experience

NPB hosted a One Health Farm to Fork experience for public health, veterinary and human healthcare personnel to increase knowledge of One Health approaches in animal, human, plant, and environmental health spaces.

Market Growth
Colombia: A Prime Market Development Example for U.S. Pork in Latin America 

Colombia is a Latin American success story for market development, and an upcoming USDA Trade Mission spotlights how this country has been a successful investment over time.

AgView
Essential Protocols from Show Barn to Show Ring

Keeping pigs and people healthy is vital as youth continue to travel for swine exhibition shows. The detection of influenza A (H5N1) in dairy cattle earlier this year elevates the focus on diligent biosecurity for all livestock producers.

Market Growth
Boots On the Ground: Opportunities Abound in Mexico

U.S. Meat Export Federation’s inaugural U.S. Red Meat Symposium brought U.S. exporters and Mexican importers together to explore the market’s continued growth potential.

Pork Checkoff News
NPB’s Patrick Fleming to Lead Domestic Demand Work

Patrick Fleming returns to NPB in new role to lead new consumer marketing campaign.

Market Growth
Reaching the Consumer: New Research Helps Identify the Future Pork Consumer

Learn how NPB is building a bigger appetite for pork by using research to target the future consumer and focus on building trust, adding value and generating long-term demand.

Pork Checkoff News
There’s a World of Flavor in Pork

A recent sensory analysis of pork demonstrates over 110 unique flavor nuances that illustrate why it embraces cross-cultural tastes and brings more plants to the plate.

Pork Checkoff News
2024 Trade Mission to South Korea Adds Value and Drives Opportunity

The value of U.S. pork exports is of critical importance to the pork industry demand strategy. The 2024 South Korea trade mission builds confidence in U.S. pork while fostering collaboration and partnership.

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