NPB CEO Bill Even takes a moment to recap and reflect on the work your Pork Checkoff accomplished in 2024 based on producer priorities. One primary initiative is your 15-member producer-led Board of Directors have allocated a large share of your Checkoff dollars to growing domestic demand. NPB is working with industry to Build a Bigger Appetite for Pork among American consumers.
Watch this short video that highlights the actions your Board has taken. These initiatives have been centered on growing domestic and international demand, and protecting the U.S. swine herd from both endemic and foreign animal disease.
Looking Ahead to 2025
NPB staff and Board of Directors remain committed to doing what’s right for our pigs, our people and our planet. We will continue to drive efforts that enhance your freedom to operate, protect pig health and seek opportunities to grow demand for pork domestically and internationally.
Introducing a New Consumer Marketing Campaign
NPB is excited to kick off a new consumer marketing campaign this year, leveraging the valuable insights gained from our in-depth research into consumer trends. By understanding the 7 identified consumer segments, we’re tailoring our strategies to drive demand for pork like never before.
🎙️ Want to learn more? Tune in to Ag Day to hear Patrick Fleming, NPB vice president of demand development, share how this campaign will help us connect with consumers and grow opportunities for pork.
