Real Pork Archives - Pork Checkoff

Pork Checkoff Industry News

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Market Growth
Multicultural Consumers: Growing Future Pork Consumption

Growing pork demand and targeting the Hispanic and African American consumers with two initiatives, Ponle Pork and Don't Miss the Flavor, aiming to boost pork volume and value in high-consumption multicultural markets.

Human Nutrition
Phrases that Help and Hinder: Nudging Children Toward Healthy Eating Habits

Caregivers play a big role in shaping children’s eating behaviors. Empowering children to explore new foods, like lean pork, is key to addressing nutritional challenges faced by children. 

Market Growth
Elevating U.S. Pork in Japan: Strategic Partnerships and Key Market Expansion

U.S. pork takes center stage in Japan's culinary scene as a major retail chain shifts to 100% U.S. product, showcasing significant progress in expanding global demand.

Human Nutrition
Pork: The Ultimate Carrier Food for a Nutrient-Rich Diet

Did you know pork is considered the ultimate Carrier Food? 🍖 Including it in your diet can boost intake of essential nutrients like potassium, choline, and more. Dive into the latest research to learn how pork is shaping the future of nutrition.

Pork Checkoff News
2023 Real Pork Scholars Cohort Members Kick Off Two-Year Program

National Pork Board program focuses on development of future thought leaders connected to the pork industry.

Sustainability
Trails End Farm Demonstrates How Innovation and Tradition Can Coexist

In a world of ever-evolving technology and environmental consciousness, Trails End Farm has balanced respect for tradition with a passion for innovation.

Real Pork
Creating Long-Term Demand for Pork in a Surprising Way

It's Pork Month so, no surprise, we're celebrating! What IS surprising to many people is how good pork is for you, for your family and for the planet.

Real Pork
Investing in Real Solutions for Current Challenges 

NPB is strategically reallocating Pork Checkoff funds into domestic and international market growth initiatives.

Pork Checkoff News
High on the Hog – Elevating the Loin and Regaining Value

NPB has assembled a task force to bring more value to the pork loin to make it more competitive with other pork cuts and other proteins.

Real Pork
NPB Introduces The Real Pork Trust Consortium

The National Pork Board partners with five universities to establish The Real Pork Trust Consortium to address consumers' questions relating to the pork industry.

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