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Pork Checkoff Industry News

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Real Pork
Visionary Honored by NPB and NPPC with Paulson-Whitmore Award

Mike Telford was recognized for creating opportunities for pig farmers and pork production during his 20-year tenure at Iowa Pork Producers Association.

Real Pork
Economist and Educator Recognized with Distinguished Service Award

Ron Plain was celebrated for serving 35 years teaching farm audiences how to manage pig farming as a business.

Sustainability
Grant: Advancing U.S. Pork Sustainability and Market Value

$20 million grant available to Iowa, Minnesota and Missouri pork producers to advance climate-smart agriculture practices.

Real Pork
2022 Year in Review

A message from Heather Hill, NPB board president — As we close out 2022, I am filled with optimism and confidence in the future of our industry.

Real Pork
Real Pork Gets Real Results

Real Pork is the industry’s trust and image brand — it's how we differentiate pork from alternatives. NPB has promoted Real Pork in three key areas this year.

Human Nutrition
Insights from Food Modeling Research: Putting the Thrifty Food Plan into Practice

With discussions on food inflation, hunger and nutrition insecurity at all-time highs, low-income families are challenged to keep nutritious meals on the table. Pork has a huge role to play.

Real Pork
Country Music Superstar Luke Bryan Goes Back to His Roots to Support Pig Farmers

Five-time Entertainer of the Year invites people to visit metaphorical five-star hotel to address common myths about modern pig farming.

Real Pork
Eric Stonestreet Celebrated Pig Farming in 2021 Mythbusting Series

“Farmers are my people. Pig people are my people. I knew when this came across my plate that it was an opportunity to re-tether myself to where it all started for me.”

Real Pork
In-Store Research Focuses on Ground Pork Placement

National Pork Board and partners launched a Checkoff-funded research project to understand how ground pork’s placement in the meat case influence purchases.

Real Pork
NPB Identifies Favorite Pork Dishes in Every State

We asked 100 pork eaters in each U.S. state about their favorite dishes. The results revealed how cultural connections have influenced America’s preferences for pork.

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