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High on the Hog – Elevating the Loin and Regaining Value

NPB has assembled a task force to bring more value to the pork loin to make it more competitive with other pork cuts and other proteins.

Real Pork
NPB Introduces The Real Pork Trust Consortium

The National Pork Board partners with five universities to establish The Real Pork Trust Consortium to address consumers' questions relating to the pork industry.

Real Pork
Visionary Honored by NPB and NPPC with Paulson-Whitmore Award

Mike Telford was recognized for creating opportunities for pig farmers and pork production during his 20-year tenure at Iowa Pork Producers Association.

Real Pork
Economist and Educator Recognized with Distinguished Service Award

Ron Plain was celebrated for serving 35 years teaching farm audiences how to manage pig farming as a business.

Sustainability
Grant: Advancing U.S. Pork Sustainability and Market Value

$20 million grant available to Iowa, Minnesota and Missouri pork producers to advance climate-smart agriculture practices.

Real Pork
2022 Year in Review

A message from Heather Hill, NPB board president — As we close out 2022, I am filled with optimism and confidence in the future of our industry.

Real Pork
Real Pork Gets Real Results

Real Pork is the industry’s trust and image brand — it's how we differentiate pork from alternatives. NPB has promoted Real Pork in three key areas this year.

Human Nutrition
Insights from Food Modeling Research: Putting the Thrifty Food Plan into Practice

With discussions on food inflation, hunger and nutrition insecurity at all-time highs, low-income families are challenged to keep nutritious meals on the table. Pork has a huge role to play.

Real Pork
Country Music Superstar Luke Bryan Goes Back to His Roots to Support Pig Farmers

Five-time Entertainer of the Year invites people to visit metaphorical five-star hotel to address common myths about modern pig farming.

Real Pork
Eric Stonestreet Celebrated Pig Farming in 2021 Mythbusting Series

“Farmers are my people. Pig people are my people. I knew when this came across my plate that it was an opportunity to re-tether myself to where it all started for me.”

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