Real Pork
Creating Long-Term Demand for Pork in a Surprising Way
It's Pork Month so, no surprise, we're celebrating! What IS surprising to many people is how good pork is for you, for your family and for the planet.
Pork Checkoff Industry News
We’re Committed to Keeping You Informed
Find important industry news right here.
Real Pork
Investing in Real Solutions for Current Challenges
NPB is strategically reallocating Pork Checkoff funds into domestic and international market growth initiatives.
Pork Checkoff News
High on the Hog – Elevating the Loin and Regaining Value
NPB has assembled a task force to bring more value to the pork loin to make it more competitive with other pork cuts and other proteins.
Real Pork
NPB Introduces The Real Pork Trust Consortium
The National Pork Board partners with five universities to establish The Real Pork Trust Consortium to address consumers' questions relating to the pork industry.
Real Pork
Visionary Honored by NPB and NPPC with Paulson-Whitmore Award
Mike Telford was recognized for creating opportunities for pig farmers and pork production during his 20-year tenure at Iowa Pork Producers Association.
Real Pork
Economist and Educator Recognized with Distinguished Service Award
Ron Plain was celebrated for serving 35 years teaching farm audiences how to manage pig farming as a business.
We Care
Grant: Advancing U.S. Pork Sustainability and Market Value
$20 million grant available to Iowa, Minnesota and Missouri pork producers to advance climate-smart agriculture practices.
Real Pork
2022 Year in Review
A message from Heather Hill, NPB board president — As we close out 2022, I am filled with optimism and confidence in the future of our industry.
Real Pork
Real Pork Gets Real Results
Real Pork is the industry’s trust and image brand — it's how we differentiate pork from alternatives. NPB has promoted Real Pork in three key areas this year.
Human Nutrition
Insights from Food Modeling Research: Putting the Thrifty Food Plan into Practice
With discussions on food inflation, hunger and nutrition insecurity at all-time highs, low-income families are challenged to keep nutritious meals on the table. Pork has a huge role to play.
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Find information about sustainability and pork industry ethical principles at porkcares.org.
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