We Care
From Farm to Market: Fueling Demand with Sustainable Pork
The latest Pork Cares Farm Impact Report snapshot shares on-farm sustainability measurements from 2022 farm data.
Pork Checkoff Industry News
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Market Growth
Consumer Influencers Help Build a Bigger Appetite for Pork
NPB partners with content creators to demonstrate how consumer insights are applied to make pork more relevant to the target audiences.
Pork Checkoff News
2024 National Pork Industry Forum Highlights
More than 345 attendees from around the nation gathered in Chicago on March 5-7, for the 2024 National Pork Industry Forum. This event is held jointly by NPB and National Pork Producers Council (NPPC) and gives producers, industry leaders and state associations the opportunity to discuss important issues in the industry.
Pork Checkoff News
From Rural Roots to Industry Recognition: Paulson-Whitmore Award Winner
The Paulson-Whitmore award winner is Anne Miller. Her journey in Montana’s agricultural landscape is a testament to resilience and leadership.
Pork Checkoff News
Pork Industry Leader Recognized with the Distinguished Service Award
Dr. Paul Sundberg, synonymous with innovation and leadership in the pork industry, is honored with the 2024 Distinguished Service Award for his outstanding contributions.
We Care
Navigating the Path to Sustainable Pork Production: A Reflection on FAO Reports
Jamie Burr, chief sustainability officer at NPB, reflects on the recent FAO reports and how U.S. pork is committed to producing sustainable products.
Market Growth
Enhancing Pork Consumption Through Strategic Investment
Looking ahead, NPB remains dedicated to growing strong relationships within the foodservice industry. NPB is actively engaged in efforts to build trust and add substantial value to foodservice distributors.
Market Growth
Paving the Way for Pork at Convenience Stores
Across the U.S., numerous pork products are being showcased in convenience stores, driving demand for high-quality pork and encouraging consumers to purchase pork more frequently.
Pork Checkoff News
Reflecting on Resilience and Looking Ahead to 2024
As we wrap up 2023, Bill Even, NPB CEO reflects on the year and describes how your Board of Directors diligently focused Pork Checkoff dollars in a financially sensible way to add as much value as possible to the industry in difficult market conditions.
Market Growth
Multicultural Consumers: Growing Future Pork Consumption
Growing pork demand and targeting the Hispanic and African American consumers with two initiatives, Ponle Pork and Don't Miss the Flavor, aiming to boost pork volume and value in high-consumption multicultural markets.
