Market Growth
The Time Is Now – Reinventing Pork for the Future
The consumer campaign isn’t a normal campaign; it’s a transformational shift. It’s a commitment to ensuring pork remains on the plate.
Pork Checkoff Industry News
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Pork Checkoff News
Understanding PRRSV: Research, Challenges and Industry Efforts With Dr. Brent Pepin
Dr. Brent Pepin, NPB’s director of swine health, takes a deep dive into managing Porcine Reproductive and Respiratory Syndrome (PRRSV). NPB has played a key role in advancing PRRSV research and supporting producers with resources to mitigate disease risks.
Market Growth
2024 Exports Reveal Record-Breaking Year
2024 proved to be a successful year for the U.S. pork industry. Take a look at the pork export successes throughout the year.
Market Growth
Expanding Pork’s Reach Through Multicultural Marketing
NPB is working to create innovative marketing opportunities to drive pork sales and social media growth in key communities.
Pork Checkoff News
Reflecting on 2024: Building a Bigger Appetite for Pork
NPB CEO Bill Even takes a moment to recap and reflect on the work your Pork Checkoff accomplished this year based on producer priorities. NPB is working with the industry to build a bigger appetite for pork among American consumers.
Market Growth
Building a Bigger Appetite for Pork Through Targeted Messaging
This year, NPB rolled out Consumer Connect, a new market demand tool focused on making pork more relevant to consumers. Learn how NPB is reaching the top priority consumer segments to grow pork demand.
Human Nutrition
Elevating Pork Through Human Nutrition Science and Endorsement
Explore the National Pork Board’s advancements through human nutrition science, sustainability and strategic outreach, driving demand, visibility and trust among consumers and professionals alike.
Swine Health
First Detection of H5N1 in U.S. Swine
USDA confirms isolated case in Oregon. Pork supply remains safe; coordinated efforts continue to monitor swine health and protect herds.
Human Nutrition
Connecting Pork with the Health Professional Community
NPB helped promote pork in nutritious diets and fostered future opportunities in the nutrition and retail world at this year’s Food & Nutrition Conference & Expo®.
We Care
USDA Expands AMP Grant to Pork Producers in 12 States
NPB is excited to announce the expansion of the Advancing U.S. Pork Sustainability and Market Value grant program to support pork producers in nine additional states.
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