Pork Checkoff Industry News

May 6 marked the launch of the National Pork Board’s consumer marketing campaign, which brings to life how pork aligns with consumer values of taste, flavor, balanced nutrition and versatility.

The National Pork Board’s Retail Advisory Committee (RAC) meetings offer a direct, industry-specific tool for connecting retail community leaders with important information about pork and NPB’s marketing efforts.

The consumer campaign isn’t a normal campaign; it’s a transformational shift. It’s a commitment to ensuring pork remains on the plate.

2024 proved to be a successful year for the U.S. pork industry. Take a look at the pork export successes throughout the year.

NPB is working to create innovative marketing opportunities to drive pork sales and social media growth in key communities.

NPB CEO Bill Even takes a moment to recap and reflect on the work your Pork Checkoff accomplished this year based on producer priorities. NPB is working with the industry to build a bigger appetite for pork among American consumers.

This year, NPB rolled out Consumer Connect, a new market demand tool focused on making pork more relevant to consumers. Learn how NPB is reaching the top priority consumer segments to grow pork demand.

Colombia is a Latin American success story for market development, and an upcoming USDA Trade Mission spotlights how this country has been a successful investment over time.

U.S. Meat Export Federation’s inaugural U.S. Red Meat Symposium brought U.S. exporters and Mexican importers together to explore the market’s continued growth potential.