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By partnering with retailers, the National Pork Board utilized digital marketing and holiday promotions toward the end of 2025 to keep pork at the center of the plate across thousands of stores.
With the start of a new calendar year comes the release of the 2025-2030 Dietary Guidelines for Americans (DGAs). The updated guidelines reinforce a focus on whole, natural and real foods, including nutrient-dense proteins like pork that support balanced eating patterns.
The pork category is evolving and the opportunity for growth has never been greater. In this new video from the National Pork Board, experts break down the latest consumer behavior trends with practical insights and retail and foodservice data that can help retailers drive sales across fresh and processed pork.
The Retail Advisory Committee (RAC) meeting empowers retailers and industry partners with the tools, data and support needed to connect more effectively with consumers.
U.S. Pork representatives joined USMEF on the Heartland trip to South Korea, the fifth-largest export market for U.S. Pork. The trip highlighted pork demand and promising opportunities to deepen the relationship.
Recent studies—from military cadets to older consumers—demonstrate pork is a whole food that delivers superior meal satisfaction, flavor complexity and nutrition, reinforcing pork’s everyday value.
The Taste What Pork Can Do™ campaign is fueling industry-wide collaboration, with packers and retailers launching innovative promotions that showcase pork’s flavor, versatility and everyday appeal.
Spring has brought a new energy and tremendous opportunities for conversation about consumer pork demand. Recent pork industry events blended business insights with consumer storytelling and connection. The Annual Meat Conference in Orlando, Florida, and Spring Retail Advisory Committee meeting in Napa Valley, California, and World Pork Expo event in Des Moines, Iowa, illustrate how the science of pork, the culinary story and the consumer story are collectively shaping consumer demand.
May 6 marked the launch of the National Pork Board’s consumer marketing campaign, which brings to life how pork aligns with consumer values of taste, flavor, balanced nutrition and versatility.
The National Pork Board’s Retail Advisory Committee (RAC) meetings offer a direct, industry-specific tool for connecting retail community leaders with important information about pork and NPB’s marketing efforts.
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Find information about sustainability and pork industry ethical principles at porkcares.org.
Find pork cooking inspiration at pork.org.