Pork Checkoff Industry News

The Taste What Pork Can Do™ campaign is fueling industry-wide collaboration, with packers and retailers launching innovative promotions that showcase pork’s flavor, versatility and everyday appeal.

Spring has brought a new energy and tremendous opportunities for conversation about consumer pork demand. Recent pork industry events blended business insights with consumer storytelling and connection. The Annual Meat Conference in Orlando, Florida, and Spring Retail Advisory Committee meeting in Napa Valley, California, and World Pork Expo event in Des Moines, Iowa, illustrate how the science of pork, the culinary story and the consumer story are collectively shaping consumer demand.

May 6 marked the launch of the National Pork Board’s consumer marketing campaign, which brings to life how pork aligns with consumer values of taste, flavor, balanced nutrition and versatility.

The National Pork Board’s Retail Advisory Committee (RAC) meetings offer a direct, industry-specific tool for connecting retail community leaders with important information about pork and NPB’s marketing efforts.

The consumer campaign isn’t a normal campaign; it’s a transformational shift. It’s a commitment to ensuring pork remains on the plate.

2024 proved to be a successful year for the U.S. pork industry. Take a look at the pork export successes throughout the year.

NPB is working to create innovative marketing opportunities to drive pork sales and social media growth in key communities.

NPB CEO Bill Even takes a moment to recap and reflect on the work your Pork Checkoff accomplished this year based on producer priorities. NPB is working with the industry to build a bigger appetite for pork among American consumers.

This year, NPB rolled out Consumer Connect, a new market demand tool focused on making pork more relevant to consumers. Learn how NPB is reaching the top priority consumer segments to grow pork demand.