Human Nutrition
Pork’s Place On the Plate: Backed by Research
Pork is a nutrient-dense protein backed by research, supporting balanced diets and gaining recognition in national nutrition guidance.
Pork Checkoff Industry News
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Market Growth
2025 U.S. Pork Exports Near Record High
2025 U.S. Pork exports delivered one of their strongest years on record, totaling 2.9 million metric tons valued at $8.4 billion. Through strategic partnerships, NPB continues to expand global demand and maximize value for U.S. pork producers.
Market Growth
Putting More Pork on More Plates During the Holidays
By partnering with retailers, the National Pork Board utilized digital marketing and holiday promotions toward the end of 2025 to keep pork at the center of the plate across thousands of stores.
Human Nutrition
What the New Dietary Guidelines Mean for Pork and Producers
With the start of a new calendar year comes the release of the 2025-2030 Dietary Guidelines for Americans (DGAs). The updated guidelines reinforce a focus on whole, natural and real foods, including nutrient-dense proteins like pork that support balanced eating patterns.
Market Growth
Taste What Pork Can Do® Campaign: Flavor Worth Sharing
The pork category is evolving and the opportunity for growth has never been greater. In this new video from the National Pork Board, experts break down the latest consumer behavior trends with practical insights and retail and foodservice data that can help retailers drive sales across fresh and processed pork.
Pork Checkoff News
Supporting Retailers Through Technology, Food and Emerging Opportunities
The Retail Advisory Committee (RAC) meeting empowers retailers and industry partners with the tools, data and support needed to connect more effectively with consumers.
Market Growth
Exploring Opportunities for U.S. Pork in South Korea
U.S. Pork representatives joined USMEF on the Heartland trip to South Korea, the fifth-largest export market for U.S. Pork. The trip highlighted pork demand and promising opportunities to deepen the relationship.
Market Growth
Human Nutrition Research Fuels Taste What Pork Can Do™ Momentum
Recent studies—from military cadets to older consumers—demonstrate pork is a whole food that delivers superior meal satisfaction, flavor complexity and nutrition, reinforcing pork’s everyday value.
Market Growth
Power in Partnerships: A Shared Vision for Pork Promotion
The Taste What Pork Can Do™ campaign is fueling industry-wide collaboration, with packers and retailers launching innovative promotions that showcase pork’s flavor, versatility and everyday appeal.
Pork Checkoff News
From Building Consumer Demand to Consumers Demanding Pork
Spring has brought a new energy and tremendous opportunities for conversation about consumer pork demand. Recent pork industry events blended business insights with consumer storytelling and connection. The Annual Meat Conference in Orlando, Florida, and Spring Retail Advisory Committee meeting in Napa Valley, California, and World Pork Expo event in Des Moines, Iowa, illustrate how the science of pork, the culinary story and the consumer story are collectively shaping consumer demand.
