Mindful Choicemakers - Pork Checkoff

Meet the Mindful Choicemakers

Who Are They?

Their health guides every decision—and every decision matters. Whether they’re reading a nutrition label or heading to the local farmer’s market, they want to be in control of everything they eat. They see nutritious, high-quality, ethically sourced food as worth the price, because it’s a way to care for themselves and their families.

What Makes Them Unique?

Their detail-oriented approach to healthy eating—and their willingness to pay more for it—sets them apart. When it comes to food, they like to be in the driver’s seat and know exactly what they’re eating. Compared to other consumers, they’re the most likely to seek out organic or ethically raised ingredients.

How They Feel About Pork

Due to health concerns, pork isn’t the go-to choice for Mindful Choicemakers. When they do eat pork, processed options take a backseat in their meal planning, since they think fresh pork gives them more control over the healthiness of a meal.

Their Perspectives on Pork

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