Confident Meat Eaters - Pork Checkoff

Meet the Confident Meat Eaters

Who Are They?

Confident Meat Eaters like to go big with traditional proteins. They’re beef and pork fans through and through, with the know-how to grill, roast or smoke it to perfection. They’re not intimated by fresh pork – so a large, hearty cut is often in the center of their plate.

What Makes Them Unique?

Their love of beef and pork—and their lack of concern about health and restrictions—sets them apart. Unlike some other consumers, they are confident with cooking large cuts and enjoy showing off their culinary skills.

How They Feel About Pork

Pork is their go-to for almost any occasion. Its flavor and affordability, as well as its ease and confidence in preparing it, make it a day-to-day staple. Large cuts of fresh pork are a favorite for special meals when they want to wow their guests and have fun in the kitchen by making something exciting.

Their Perspectives on Pork

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