📽️ Watch — Reflecting on Resilience and Looking Ahead to 2024
Reflecting on 2023
Reflecting on the challenges the pork industry has faced in 2023, I’m hopeful for better times ahead with some profitability through lower input costs, good herd health and perhaps lower interest rates. Your 15-member producer Board of Directors is diligently focusing your Pork Checkoff dollars in a financially sensible way to add as much value as possible to the industry in these difficult market conditions.
2023 Initiatives
I invite you to watch this short video to learn more about the actions your Board has taken. These initiatives are aimed at driving domestic market demand, growing exports, busting myths about both pork production and pork’s nutritional value.
Looking Ahead to 2024
As we head into 2024, your Board of Directors will continue to aim your dollars at the short- and long-term opportunities to sell product and build trust with consumers. Our focus remains on cultivating new pork demand among younger, multicultural consumers, seizing international market share as European Union exports decline and funding groundbreaking nutritional research.
