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Looking ahead, NPB remains dedicated to growing strong relationships within the foodservice industry. NPB is actively engaged in efforts to build trust and add substantial value to foodservice distributors.
Across the U.S., numerous pork products are being showcased in convenience stores, driving demand for high-quality pork and encouraging consumers to purchase pork more frequently.
As we wrap up 2023, Bill Even, NPB CEO reflects on the year and describes how your Board of Directors diligently focused Pork Checkoff dollars in a financially sensible way to add as much value as possible to the industry in difficult market conditions.
Growing pork demand and targeting the Hispanic and African American consumers with two initiatives, Ponle Pork and Don't Miss the Flavor, aiming to boost pork volume and value in high-consumption multicultural markets.
As a pig farmer, taking care of your animals, farm and family is always top-of-mind. But it's equally important to prioritize your well-being. Caring for yourself means managing stress and recognizing when to seek support.
Reflecting on our strides in positioning the U.S. pork industry as a responsible, data-driven leader in global sustainability.
U.S. pork producers uphold the world’s highest animal welfare standards through PQA Plus and TQA certifications, ensuring safe, consistent and high-quality pork.
Caregivers play a big role in shaping children’s eating behaviors. Empowering children to explore new foods, like lean pork, is key to addressing nutritional challenges faced by children.
The interconnectedness of human, animal and environmental health is crucial to supporting demand for pork and ensuring a safe, high-quality pork supply.
U.S. pork takes center stage in Japan's culinary scene as a major retail chain shifts to 100% U.S. product, showcasing significant progress in expanding global demand.
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