Supporting Retailers Through Technology, Food and Emerging Opportunities
The Retail Advisory Committee (RAC) meeting empowers retailers and industry partners with the tools, data and support needed to connect more effectively with consumers.
Find important industry news right here.
The Retail Advisory Committee (RAC) meeting empowers retailers and industry partners with the tools, data and support needed to connect more effectively with consumers.
In loving memory of Elaine Otte. NPB's Channel Market Development Manager.
New NPB CEO David Newman outlines his focus for the next 100 days and how the Pork Checkoff is working toward long-term industry success.
The 2025 annual U.S. SHIP House of Delegates meeting was held in early September for producers, industry leaders and state animal health officials. Leveraging expertise and guidance from NPB’s swine health team, the meeting facilitated insightful and diversified conversations about collaborating to support the future of animal health.
NPB helps producers prepare for and manage foreign animal diseases (FADs). FAD readiness exercises serve as practical training sessions for industry stakeholders in the event of an unthinkable disease outbreak.
NPB has named David Newman as its next CEO. He brings proven leadership and a strong commitment to serving America’s pig farmers.
The first cohort of the Real Pork Scholars program wrapped up this summer, and the impact is already clear. This program supports graduate and professional students with mentorship, training and networking — broadening their view of career paths in the pork industry.
The National Pork Board’s new five-year, producer-led Farrowing Housing Research Plan is generating practical, U.S.-specific data to help producers make informed, independent decisions about farrowing housing — whether that means validating current systems or considering alternatives.
Recent studies—from military cadets to older consumers—demonstrate pork is a whole food that delivers superior meal satisfaction, flavor complexity and nutrition, reinforcing pork’s everyday value.
The swine industry has mobilized a proactive, cross-sector response to the ongoing risk of H5N1, collaborating with animal and public health experts to protect pigs, people and the food supply. Through weekly coordination, research investment and biosecurity efforts, the industry is preparing for any potential detection in the U.S. swine herd.