Pork Checkoff News
NPB’s Patrick Fleming to Lead Domestic Demand Work
Patrick Fleming returns to NPB in new role to lead new consumer marketing campaign.
Pork Checkoff Industry News
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Market Growth
Reaching the Consumer: New Research Helps Identify the Future Pork Consumer
Learn how NPB is building a bigger appetite for pork by using research to target the future consumer and focus on building trust, adding value and generating long-term demand.
Pork Checkoff News
There’s a World of Flavor in Pork
A recent sensory analysis of pork demonstrates over 110 unique flavor nuances that illustrate why it embraces cross-cultural tastes and brings more plants to the plate.
Pork Checkoff News
2024 Trade Mission to South Korea Adds Value and Drives Opportunity
The value of U.S. pork exports is of critical importance to the pork industry demand strategy. The 2024 South Korea trade mission builds confidence in U.S. pork while fostering collaboration and partnership.
Pork Checkoff News
A Healthy Farm or Ranch is Nothing Without a Healthy You
Mental health is essential to caring for your farm and farm family. It’s important to take the time to check in with yourself, your family and your neighbors. Free mental health resources are available to support mental wellness in agricultural communities.
Pork Checkoff News
2024 Board Immersion Trip: Learnings from EU Swine Health and Industry Practices
In April, National Pork Board staff, Board of Directors and a state pork association executive departed the U.S. for an immersion trip to the European Union (EU) where they gained exposure and learnings from the EU market.
Pork Checkoff News
2024 Pork Academy Sessions
Pork Academy is a series of in-depth sessions that will be offered at World Pork Expo this June. The sessions are designed to meet the need for pork producers to remain competitive in today's rapidly changing environment.
Pork Checkoff News
Investing In Our Planet Every Day – Including Earth Day
This Earth Month, the pork industry is demonstrating how real data from U.S. pig farms can paint a picture of progress for farmers and the supply chain.
Pork Checkoff News
Pork Has Surprising Advantages Over Red Meat in a Planet-Friendly Diet
To qualify as sustainable, foods need to be nutrient rich, affordable, environmentally friendly, and socially acceptable. Pork checks all 4 boxes as a sustainable, high-quality protein.
Sustainability
Partners with Purpose: NPB and Ducks Unlimited Advance Sustainability Progress
National Pork Board and Ducks Unlimited are an unlikely, yet strategic sustainability partnership helping producers identify efficiencies and opportunities on farms in a planet-friendly way.
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