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The swine industry has mobilized a proactive, cross-sector response to the ongoing risk of H5N1, collaborating with animal and public health experts to protect pigs, people and the food supply. Through weekly coordination, research investment and biosecurity efforts, the industry is preparing for any potential detection in the U.S. swine herd.
The Taste What Pork Can Do™ campaign is fueling industry-wide collaboration, with packers and retailers launching innovative promotions that showcase pork’s flavor, versatility and everyday appeal.
Upholding proper biosecurity and traceability measures protects farms, our food supply and the future of agriculture—and there are practical tools available to help all producers work toward the common goal of keeping pigs healthy.
NPB and industry partners are focusing on the health of the U.S. swine herd and actively developing a comprehensive National Swine Health Strategy.
Improving Pig Survivability is an ongoing project encompassing research, education and extension efforts with the goal of reducing overall mortality in the U.S. commercial swine industry.
National Pork Board’s new three-year strategic plan is in place and backed by staff, leadership team and a board of directors that cares about the future of producers and the pork industry.
Spring has brought a new energy and tremendous opportunities for conversation about consumer pork demand. Recent pork industry events blended business insights with consumer storytelling and connection. The Annual Meat Conference in Orlando, Florida, and Spring Retail Advisory Committee meeting in Napa Valley, California, and World Pork Expo event in Des Moines, Iowa, illustrate how the science of pork, the culinary story and the consumer story are collectively shaping consumer demand.
May 6 marked the launch of the National Pork Board’s consumer marketing campaign, which brings to life how pork aligns with consumer values of taste, flavor, balanced nutrition and versatility.
The National Pork Board’s Retail Advisory Committee (RAC) meetings offer a direct, industry-specific tool for connecting retail community leaders with important information about pork and NPB’s marketing efforts.
Farmers feed the world. Let’s make sure we’re setting strong roots and caring for the ones who keep us going — both physically and mentally.
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