Pork Checkoff News
Quiet Leadership, A Larger-Than-Life Impact
John Parker is honored with the Paulson-Whitmore State Executive Award for 41 years of leadership and service to the Virginia pork industry.
Pork Checkoff Industry News
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Pork Checkoff News
Two Legacies, One Lasting Impact on the Pork Industry
Mike Tokach, Ph.D., and Dr. Lisa Tokach, DVM, are honored with the National Pork Board Distinguished Service Award for their combined 70 years of service to the pork industry. Through leadership in swine nutrition, veterinary medicine and producer education, their work has left a lasting impact on the future of pork.
Swine Health
AASV: Where Swine Veterinarians Connect, Collaborate and Learn
The 2026 AASV annual meeting brings together veterinarians to discuss real-world challenges producers are facing. The meeting provides a valuable opportunity for NPB to keep a pulse on swine health, ultimately benefiting producers and the industry at large.
AgView
AgView® Introduces MyBarn Feature
Protect your show pig investment with better health practices and real-time traceability. Learn how the free AgView® MyBarn tool helps exhibitors track movements and safeguard the industry against disease.
Market Growth
Putting More Pork on More Plates During the Holidays
By partnering with retailers, the National Pork Board utilized digital marketing and holiday promotions toward the end of 2025 to keep pork at the center of the plate across thousands of stores.
Human Nutrition
What the New Dietary Guidelines Mean for Pork and Producers
With the start of a new calendar year comes the release of the 2025-2030 Dietary Guidelines for Americans (DGAs). The updated guidelines reinforce a focus on whole, natural and real foods, including nutrient-dense proteins like pork that support balanced eating patterns.
We Care
Strengthening a Producer-Led Framework for Animal Care: 2026 CSIA Updates
The U.S. pork industry’s on-farm audit system, the Common Swine Industry Audit (CSIA), is undergoing the most comprehensive update in its history. Ongoing evaluation and improvement of industry audit programs support continuous progress, strengthen credibility, and reinforce the U.S. pork industry’s commitment to responsible animal care.
Profit Maximizer
More Pork Supply Next Summer but How Much?
The results of the quarterly survey came in outside the high range of expectations. However, there is plenty of uncertainty about future supply as expectations for growth largely hinge on productivity improvements. Breeding herd on December 1 was still 0.9% lower than a year ago, which will tend to cap growth this winter.
Pork Checkoff News
Six Individuals Appointed to NPB Board of Directors
Producer leaders ranked by peers across the nation and recently selected by USDA.
Pork Checkoff News
A Year of Reflection: How Pork is Understanding the Changing Consumer
Information is our product, and we provide it to help the industry make the best business decisions on behalf of U.S. pork producers. Our work is about much more than launching a brand campaign. It’s about connecting consumers to the people and families who raise pork every day.
