Pork Checkoff News
Building on a Strong Foundation for a Bright Pork Future
New NPB CEO David Newman outlines his focus for the next 100 days and how the Pork Checkoff is working toward long-term industry success.
Pork Checkoff Industry News
We’re Committed to Keeping You Informed
Find important industry news right here.
Swine Health
Protecting Herd Health and Enhancing Traceability: U.S. SHIP House of Delegates Annual Meeting
The 2025 annual U.S. SHIP House of Delegates meeting was held in early September for producers, industry leaders and state animal health officials. Leveraging expertise and guidance from NPB’s swine health team, the meeting facilitated insightful and diversified conversations about collaborating to support the future of animal health.
Pork Checkoff News
Preparing for the Unthinkable: Foreign Animal Disease Exercises
NPB helps producers prepare for and manage foreign animal diseases (FADs). FAD readiness exercises serve as practical training sessions for industry stakeholders in the event of an unthinkable disease outbreak.
Pork Checkoff News
National Pork Board Taps David Newman to Lead the Organization as CEO
NPB has named David Newman as its next CEO. He brings proven leadership and a strong commitment to serving America’s pig farmers.
Pork Checkoff News
Real Pork Scholars: Delivering Exponential Value to the Industry’s Future
The first cohort of the Real Pork Scholars program wrapped up this summer, and the impact is already clear. This program supports graduate and professional students with mentorship, training and networking — broadening their view of career paths in the pork industry.
Swine Health
Future-Ready Facilities: Producer-Led Research Puts Farrowing Housing to the Test
The National Pork Board’s new five-year, producer-led Farrowing Housing Research Plan is generating practical, U.S.-specific data to help producers make informed, independent decisions about farrowing housing — whether that means validating current systems or considering alternatives.
Market Growth
Human Nutrition Research Fuels Taste What Pork Can Do™ Momentum
Recent studies—from military cadets to older consumers—demonstrate pork is a whole food that delivers superior meal satisfaction, flavor complexity and nutrition, reinforcing pork’s everyday value.
Swine Health
Swine Industry Addressing H5N1 Risk with Ongoing Collaborative Effort
The swine industry has mobilized a proactive, cross-sector response to the ongoing risk of H5N1, collaborating with animal and public health experts to protect pigs, people and the food supply. Through weekly coordination, research investment and biosecurity efforts, the industry is preparing for any potential detection in the U.S. swine herd.
Market Growth
Power in Partnerships: A Shared Vision for Pork Promotion
The Taste What Pork Can Do™ campaign is fueling industry-wide collaboration, with packers and retailers launching innovative promotions that showcase pork’s flavor, versatility and everyday appeal.
Swine Health
Protecting Farms, Food and the Future Through Biosecurity
Upholding proper biosecurity and traceability measures protects farms, our food supply and the future of agriculture—and there are practical tools available to help all producers work toward the common goal of keeping pigs healthy.
