Launched in May 2025, this brand campaign is highlighting pork’s rich flavor and versatility to millennials and Gen Z consumers. And it’s just the beginning.
See the campaign that’s making pork cool, making them drool and building a bigger, never-ending appetite for pork.
International markets have become essential to the success of the U.S. pork industry. Experiences at the USMEF Red Meat Symposium in Mexico spotlight U.S. pork’s strong global reputation and opportunity for expanded consumption.
Discover key insights from the June 2026 USDA Quarterly Hogs and Pigs report. This recap explores how historic on-farm productivity is offsetting the smallest June 1 U.S. breeding herd and sows farrowing since 2014, keeping overall pig crops steady. All but one USDA estimate being below pre-report expectations and smaller sow farrowing intentions for the next two quarters should be supportive of hog and pork markets.
The Swine Disease Research task force recently funded new PRRSV and PEDV research projects that support National Swine Health Strategy priorities. These projects aim to close critical knowledge gaps and provide producers with practical information to support disease elimination efforts.
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“As pig farmers, we’re raising a lean, wholesome, nutritious pork product that’s needed by many people. That’s an honor, and that’s what drives what I do every day and is one of the guiding principles for why I’m a farmer.”
Lori Stevermer, co-owner of Trails End Farm
The industry has spoken. After collecting extensive input from producers and others nationwide, we are actively analyzing the results to develop the National Swine Health Strategy.
This collaborative plan will align resources and priorities to build a more resilient U.S. swine herd, with the full strategy to be announced in March 2026.
You’ve heard the buzz about sustainable agriculture. For pork production, that means doing what’s right for people, pigs, and the planet.
The National Pork Board has developed Pork Cares Farm Impact Reports for all pork producers to take credit for work you’re already doing on your operation.
These reports will help you measure, document and share your sustainable farm practices and give you ideas for areas to improve.
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Find information about sustainability and pork industry ethical principles at porkcares.org.
Find pork cooking inspiration at pork.org.