Market Growth
Boots On the Ground: Opportunities Abound in Mexico
U.S. Meat Export Federation’s inaugural U.S. Red Meat Symposium brought U.S. exporters and Mexican importers together to explore the market’s continued growth potential.
Welcome to the Pork Checkoff
Pork Industry News
Pork Checkoff News
NPB’s Patrick Fleming to Lead Domestic Demand Work
Patrick Fleming returns to NPB in new role to lead new consumer marketing campaign.
Market Growth
Reaching the Consumer: New Research Helps Identify the Future Pork Consumer
Learn how NPB is building a bigger appetite for pork by using research to target the future consumer and focus on building trust, adding value and generating long-term demand.
Pork Checkoff News
There’s a World of Flavor in Pork
A recent sensory analysis of pork demonstrates over 110 unique flavor nuances that illustrate why it embraces cross-cultural tastes and brings more plants to the plate.
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Pride and Honor
“As pig farmers, we’re raising a lean, wholesome, nutritious pork product that’s needed by many people. That’s an honor, and that’s what drives what I do every day and is one of the guiding principles for why I’m a farmer.”
Lori Stevermer, co-owner of Trails End Farm
Mental Health Awareness
Long hours, physical labor, financial stress, isolation, and uncertainty due to weather and market conditions — these factors can contribute to increased stress, anxiety and depression among farmers.
It’s important to take the time to check in with yourself, your family and your neighbors.
Positioning U.S. Pork in the Global Market
The Pork Checkoff has developed an international market development strategy to build confidence in U.S. pork in a diverse global protein market.
We look for areas to differentiate U.S. pork from competitors and add value and opportunity into other markets.
Path to ProtectionTM From an FAD Outbreak
AgView is a pig-contact-tracing platform funded by the Pork Checkoff.
The platform helps promote business continuity in case of a foreign animal disease concern by providing herd health and movement data to state and federal animal health officials.
It’s easy to get started. Click below to create an AgView account today.
Sustainable Pork: A Solution for Today’s Consumer
“Pork is one of the few foods that checks all the boxes [of sustainability] because you have affordability, nutrient density, social value across cultures and low environmental impact.”
Our Mission: Make Pork the Most Sustainable Meat
You’ve heard the buzz about sustainable agriculture. For pork production, that means doing what’s right for people, pigs, and the planet.
The National Pork Board has developed Pork Cares Farm Impact Reports for all pork producers to take credit for work you’re already doing on your operation.
These reports will help you measure, document and share your sustainable farm practices and give you ideas for areas to improve.
$8.1 Billion
Value of U.S. Pork Exported
In 2023, U.S. pork exports surpassed $8.1 billion in value. In total, more than 2.9 million metric tons of pork was exported to other markets.
Source: USDA Foreign Agricultural Service
Top US Pork Customers
Exports accounted for 29.6% of total U.S. pork and pork variety meat production in 2023. Here is a breakdown of the top seven U.S. pork customers.
Source: USDA FAS
