Market Growth
Expanding Pork’s Reach Through Multicultural Marketing
NPB is working to create innovative marketing opportunities to drive pork sales and social media growth in key communities.
Welcome to the Pork Checkoff
Pork Industry News
Pork Checkoff News
Reflecting on 2024: Building a Bigger Appetite for Pork
NPB CEO Bill Even takes a moment to recap and reflect on the work your Pork Checkoff accomplished this year based on producer priorities. NPB is working with the industry to build a bigger appetite for pork among American consumers.
Market Growth
Building a Bigger Appetite for Pork Through Targeted Messaging
This year, NPB rolled out Consumer Connect, a new market demand tool focused on making pork more relevant to consumers. Learn how NPB is reaching the top priority consumer segments to grow pork demand.
What Kind of Consumer Are You?
Confident meat eater? Tasty value seeker?
NPB conducted market research to better understand changing consumer attitudes, preferences and habits. The result revealed seven distinct consumer segments.
Take the quiz and learn where you fit.
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Stay Informed. Stay Ahead. Subscribe Now.
Stay connected with the latest insights, innovations and news from the National Pork Board. Choose how you want to stay informed by selecting your preferred type of information.
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Pride and Honor
“As pig farmers, we’re raising a lean, wholesome, nutritious pork product that’s needed by many people. That’s an honor, and that’s what drives what I do every day and is one of the guiding principles for why I’m a farmer.”
Lori Stevermer, co-owner of Trails End Farm
Mental Health Awareness
Long hours, physical labor, financial stress, isolation, and uncertainty due to weather and market conditions — these factors can contribute to increased stress, anxiety and depression among farmers.
It’s important to take the time to check in with yourself, your family and your neighbors.
Positioning U.S. Pork in the Global Market
The Pork Checkoff has developed an international market development strategy to build confidence in U.S. pork in a diverse global protein market.
We look for areas to differentiate U.S. pork from competitors and add value and opportunity into other markets.
Path to ProtectionTM From an FAD Outbreak
AgView is a pig-contact-tracing platform funded by the Pork Checkoff.
The platform helps promote business continuity in case of a foreign animal disease concern by providing herd health and movement data to state and federal animal health officials.
It’s easy to get started. Click below to create an AgView account today.
Sustainable Pork: A Solution for Today’s Consumer
“Pork is one of the few foods that checks all the boxes [of sustainability] because you have affordability, nutrient density, social value across cultures and low environmental impact.”
Our Mission: Make Pork the Most Sustainable Meat
You’ve heard the buzz about sustainable agriculture. For pork production, that means doing what’s right for people, pigs, and the planet.
The National Pork Board has developed Pork Cares Farm Impact Reports for all pork producers to take credit for work you’re already doing on your operation.
These reports will help you measure, document and share your sustainable farm practices and give you ideas for areas to improve.
$8.1 Billion
Value of U.S. Pork Exported
In 2023, U.S. pork exports surpassed $8.1 billion in value. In total, more than 2.9 million metric tons of pork was exported to other markets.
Source: USDA Foreign Agricultural Service
Top US Pork Customers
Exports accounted for 29.6% of total U.S. pork and pork variety meat production in 2023. Here is a breakdown of the top seven U.S. pork customers.
Source: USDA FAS
