From Dishes to Products — How Pork Performs
Webinar 3 of 5
In this session, we shift from dishes and occasions to products — examining how pork products behave in consumers’ lives and how those behaviors differ across contexts, channels and competitive sets.
This session is divided into two key sections
1. Products: How Pork Competes and Performs
Participants will explore how pork products organize and compete across the broader protein landscape, including:
- Periodic Tables of Products: A structured view of pork product forms and formats
- Comparative Analysis: How product families perform across the five major “meats,” highlighting iSpace Champions and product standouts by iSpace
- Foodservice Lens: Examples of unique franchises and chains that demonstrate differentiated execution and product strategy
2. Mathematical Clustering of Pork Products
We then move into advanced behavioral clustering to reveal how pork products are grouped based on real consumer behavior rather than traditional definitions. This includes:
- Mathematical Behavioral Clusters: Names, descriptions and defining characteristics
- Key Behaviors and iSpaces: The roles each cluster plays and where it wins with consumers
- Linguistic Profiles: The language, cues and messaging traits associated with each cluster
- Raison d’Être: The strategic purpose of each meat cluster and what it signals for innovation and growth
Presenters
Kiersten Hafer, NPB, Facilitator/Presenter
Sarah Showalter, NPB, Presenter
Dr. Richard Delerins
Arunima Kumar
Lorie Kim
