Looking Around the Meatcase — and Beyond
Webinar 1 of 5
This webinar series flips the script on how innovation is typically done. Rather than starting with what we know how to make, we start with dishes, products and eating occasions to really understand consumer behavior and engagement.
The series shares the work undertaken to understand what it truly takes to enable and create growth for pork in today’s crowded food landscape.
Why Innovation and Why Now
Innovation Playbook Introduction Video
This session sets the stage for the 5-part webinar series, framing innovation as a strategic growth lever rather than a tactical exercise. We’ll begin with an overview of the series and introduce the consumer-led innovation approach that will guide our discussions.
From there, we’ll take an innovation tour — from the meatcase and across the broader food landscape — highlighting real-world examples of how innovation has been used intentionally to build loyalty, drive growth and improve profitability for brands and businesses.
Innovation Tour From Your Seat
Webinar 1
In this session, participants will explore:
- Where and how innovation has shown up across brand strategies
- How product forms and formats have been leveraged to better engage consumers
- Examples of innovation that have driven deeper loyalty, increased purchase and expanded consumption
This session is designed to expand perspective, challenge conventional thinking and provide inspiration for how innovation can be applied more strategically to unlock growth — setting the foundation for the deeper consumer-, behavioral- and opportunity-focused sessions that follow.
