2024 Stakeholder Report - Pork Checkoff

2024 Stakeholder Report

Building a Bigger Appetite for Pork

Our 2024 stakeholder report highlights the collaborative efforts of producer leaders, the board of directors, partner organizations and NPB staff.

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2024 NPB Financial Summary

Economic Analysis of the NPB Checkoff Program

2024 Highlights

NPB is a consumer-focused, producer-led organization. Its Checkoff-funded education, promotion and research initiatives to build trust and add value for the U.S. pork industry are led by producers and supported by allied industry, academia and state pork association staff.

$2 million

Two million in Checkoff funds have been invested collaboratively by SHIC and NPB to research H5N1 influenza in swine.

832,161

movements in AgView, currently 17,000 movements logged weekly

61,253

PQA+ certifications in 37 states and 28,426 TQA certifications in 37 states

50

Producers participated in 7 task forces

19

Producers participated in the Pork Leadership Institute 

13

Producers participated in swine health exercises and workshops in 10 states

9

Real Pork Scholars were awarded scholarships

9

Producers, veterinarians and financial experts served on the Swine Health Information Center Board of Directors

Discover the Impact of Pork Industry Collaboration

The 2024 Stakeholder Report showcases the collective efforts of producer leaders, the NPB Board of Directors, partner organizations, and NPB staff in driving the pork industry forward. This report provides key insights into our strategic initiatives, industry advancements, and the progress made over the past year.

What’s Inside?
📌 Highlights of producer-led initiatives
📌 Key investments and industry partnerships
📌 Progress on market growth, swine health and sustainability

3.03 million MT

In 2024, U.S. pork exports surpassed $8.63 billion in value. In total, more than 3.03 million metric tons of pork was exported to other markets.

Source: USDA Foreign Agricultural Service

Secure Your Pig Herd with AgView®

AgView® was built to be the Path to Protection® that helps producers and officials respond to an emergency the minute a threat arises, providing the critical information needed to manage an FAD crisis.

A Platform to Showcase Progress

A major advancement in this year’s We Care® effort is the relaunch of porkcares.org, now serving as the pork industry’s evergreen and publicfacing sustainability report. This platform highlights producers’ progress related to We Care® principles, metrics and goals.

By sharing producers’ stories, the site builds trust with supply chain partners and fosters collaboration that supports the industry’s long-term success. Designed to resonate with key food industry decision-makers, including supply chain executives, the site demonstrates the values that drive U.S. pork producers:

  • Caring for animals: Healthy pigs remain our top priority.
  • Caring for people: Employees, customers and partners are
    the heart of our industry.
  • Caring for the planet: Protecting soil, air and water for
    future generations.

Research Breakdown

Research is at the heart of the National Pork Board’s mission and is funded by Pork Checkoff dollars. Research is administered in all areas of pork production, processing and human nutrition to develop a higher quality and more profitable product in the competitive meat protein market.

The graph represents research projects that were funded in 2024. To read more about the research being conducted at NPB, click here.

Research By Dollar Amounts

Research is at the heart of the National Pork Board’s mission and is funded by Pork Checkoff dollars. Research is administered in all areas of pork production, processing and human nutrition to develop a higher quality and more profitable product in the competitive meat protein market.