2025 Stakeholder Report
Powering Pork’s Future
Our 2025 stakeholder report highlights the collaborative efforts of producer leaders, the board of directors, partner organizations and NPB staff.
Discover the Impact of Pork Industry Collaboration
The 2025 Stakeholder Report showcases the collective efforts of producer leaders, the NPB Board of Directors, partner organizations, and NPB staff in driving the pork industry forward. This report provides key insights into our strategic initiatives, industry advancements, and the progress made over the past year.
What’s Inside?
📌 Highlights of producer-led initiatives
📌 Key investments and industry partnerships
📌 Progress on market growth, swine health and sustainability
Meat Is Having a Moment
Encouraging More Consumers to Choose More Pork More Often
Building off meat’s momentum, NPB is making a bold investment to build long-term domestic demand for pork through the Taste What Pork Can Do® consumer brand campaign.
The digital-first campaign focuses on connecting with Gen Z and millennial consumers online and in-store, encouraging them to eat more pork, more often.
Message from the CEO
“I am ecstatic about the opportunity to dig deep and find solutions to the challenges impacting producers every day.”
David Newman, NPB CEO
Pork’s Growing Role in the Health and Nutrition Landscape
Today’s Consumers Are Paying Attention to Protein
According to a Numerator survey, 78% of consumers say it is important to meet their daily protein goals. By sharing credible, science-backed information in trusted media outlets, NPB is strengthening consumer confidence and reminding families that pork is a lean, protein-packed powerhouse.
Exploring Global Opportunities for U.S. Pork
Strong Year for U.S. Pork Exports
U.S. Pork is recognized around the world for its quality, consistency and reliability. International buyers value cuts and products less favored in the U.S., boosting exports and delivering added value to pork producers.
While U.S. pork delivers strong value to the global marketplace, NPB continues to identify opportunities to strengthen pork’s position abroad to open doors for future growth.
In 2025, U.S. pork exports surpassed $8.4 billion in value. In total, more than 2.94 million metric tons of pork was exported to other markets.
The Road to a Healthier Herd
National Swine Health Strategy: Protecting Herds, Supporting Producers
According to NPB’s 2024 producer survey, 98% of producers believe herd health is important to the industry’s future success. The swine industry faces complex health challenges that require a collaborative approach.
NPB, in collaboration with the National Pork Producers Council and other stakeholders, continues to make progress on the National Swine Health Strategy, a coordinated effort to protect and strengthen U.S. herd health.
Strategic Goals for Swine Health
The advisory group identified two primary goals, each supported by priorities:
- Reduce the Impact of Domestic Diseases
- Keep Foreign and Emerging Diseases Out
While these goals are ambitious, NPB and its industry partners remain committed to working together and keeping producers and stakeholders informed to ensure strong, coordinated support across the industry.
Building Strong State Partnerships for Pork’s Future
Partnering With State Pork Associations
As the Taste What Pork Can Do® campaign continues to engage consumers nationwide, NPB is collaborating with state pork associations to expand its reach and drive local engagement. From TV programming to city barbecues and baseball games, state pork associations are helping bring taste and flavor to local markets.
Advancing Care for Pigs, People and the Planet
Pork Cares Farm Impact Report
Through the Pork Cares Farm Impact Reports, pork producers can benchmark, measure and document on-farm data to be blinded and aggregated at the state and national levels to provide decision-makers with credible industry metrics.
Research Breakdown
Research is at the heart of the National Pork Board’s mission and is funded by Pork Checkoff dollars. Research is administered in all areas of pork production, processing and human nutrition to develop a higher quality and more profitable product in the competitive meat protein market.
The graph represents research projects that were funded in 2025. To read more about the research being conducted at NPB, click here.
