
Meet the Tasty Value Seekers
Who Are They?
Tasty Value Seekers know how to get the satisfying flavors they want without spending any more than they need to. They cook the majority of meals at home and they like to get the most out of their grocery budget, so they stick to reliable dishes that they know they’ll enjoy.
What Makes Them Unique?
They care the most about keeping their meals affordable. They like familiar flavors and surefire recipes because they don’t want to waste their modest budget on something that seems trendy or overpriced.

How They Feel About Pork
They’re loyal pork consumers but tend to stay in their comfort zone and keep their eye firmly on price when choosing cuts.
Their Perspectives on Pork

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