Meet the Meat Minimizers
Who Are They?
Meat Minimizers feel more confident cooking with seafood or plant-based proteins. They tend to be a bit skeptical of meat and unsure of themselves when it comes to cooking it. Although they enjoy global flavors, they like to keep things simple in the kitchen, looking for inexpensive meals that they can get on the table quickly.
What Makes Them Unique?
Their motivation for choosing alternative proteins is what sets them apart. They’re simply not that confident with cooking meat, so they find ways to use less of it. They stay in their comfort zone with flexitarian or seafood-based diets.
How They Feel About Pork
They have mixed feelings about pork. They see it as quality meat with great value, but their lack of comfort with cooking meat in general tends to hold them back from eating pork regularly.
Their Perspectives on Pork
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