Meet the Culture Celebrators
Who Are They?
Culture Celebrators cherish their heritage and the flavors that come with it. They love to prepare global cuisines that reflect their own family traditions, particularly Hispanic and Asian dishes. As a younger segment that’s more likely to be cooking for children under 18, they want to keep these beloved recipes alive for the next generation.
What Makes Them Unique?
Their love for traditional global cuisines sets them apart. They don’t see global flavors as adventurous, but as comforting traditions that connect them to family.
How They Feel About Pork
Culture Celebrators’ feelings about processed pork and fresh pork are fairly similar. They perceive both as a celebratory treat for special occasions and have some safety concerns about both. Fresh cuts have a slight edge when it comes to health.
Their Perspectives on Pork
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