Producer Advisory Committees
About
The National Pork Board Producer Advisory Committees provide strategic guidance to the NPB Board of Directors on key industry priorities and Pork Checkoff investments. These committees bring together pork producers and industry stakeholders to offer insight on emerging trends, challenges, and opportunities affecting the U.S. pork industry.
Each committee is chaired by a member of the NPB Board of Directors and supported by NPB staff to ensure effective coordination and alignment with Board priorities.
Purpose
Committees serve in an advisory capacity, providing input across six focus areas: Swine Health, Domestic Marketing, International Marketing, We Care®, Human Nutrition, and Innovation & Pork Quality. Members contribute expertise to help inform programs, initiatives and long-term strategy aligned with producer needs.
Time Commitment
Members serve a two-year term and participate in four meetings annually, including two virtual and two in-person. In the inaugural year, terms will be staggered, with select members serving a one-year term and others serving the standard two-year term.
Selection Process
Committee members are selected annually through a competitive process. Individuals may self-nominate or be nominated by others or state pork associations. Final selections are made by NPB based on experience, qualifications and committee needs.
Please complete the form below to submit your interest.
Nominations close on Aug. 15, 2026.
Advisory Committees Overview
Expand All- Human Nutrition Advisory Committee
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The Human Nutrition Advisory Committee supports the advancement of science that positions fresh and processed pork as a nutrient-dense, whole-food protein. The committee helps ensure research insights are translated into practical value for producers and stakeholders throughout the pork value chain.
- Swine Health Advisory Committee
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The Swine Health Advisory Committee provides strategic guidance on the National Swine Health Strategy and offers input on Pork Checkoff investments in swine health research, industry education, and producer resources. The committee helps advance initiatives that strengthen herd health and enhance disease preparedness across the U.S. pork industry.
- We Care® Advisory Committee
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The We Care® Advisory Committee provides guidance on the pork industry’s sustainability strategy, grounded in the six We Care® ethical principles. The committee offers feedback on Pork Checkoff investments that help protect the industry’s freedom to operate, ensuring a strong and sustainable future for pork producers.
- International Marketing Advisory Committee
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The International Marketing Advisory Committee provides insight and strategic counsel on Pork Checkoff investments, international market development, and demand-building efforts. The committee helps advance opportunities to grow global demand for U.S. pork while supporting effective industry oversight, stakeholder communication, and measurable return on investment.
- Domestic Marketing Advisory Committee
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The Domestic Marketing Advisory Committee offers guidance on domestic marketing strategies and demand-building initiatives that strengthen demand for pork in the U.S. market. The committee helps ensure Pork Checkoff investments align with opportunities to drive growth and deliver value across the industry.
- Innovation & Pork Quality Advisory Committee
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The Innovation & Pork Quality Advisory Committee provides guidance on integrating innovation and pork quality to create value across the pork industry. The committee supports efforts to develop new products, applications, merchandising strategies, and market opportunities while ensuring pork quality remains consistent, credible, and satisfying for consumers. By aligning innovation with quality, the committee helps drive sustainable demand and long-term industry growth.
