On-Farm Sustainability Reports - Pork Checkoff

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We Care — The Sustainability Platform for the U.S. Pork Industry

Dr. Brett Kaysen, Senior Vice President of Sustainability for the National Pork Board (NPB), spoke to producers about continuous improvement for the U.S. pork industry at a Pork Checkoff-funded Pork Academy session at the 2021 World Pork Expo.

The six We CareSM ethical principles generate a holistic approach to sustainability solutions and become the platform that expresses the pork industry’s intentions and values in the food system.

Dr. Kaysen shared how NPB leverages the We Care ethical principles as the basis of the industry’s sustainability platform and all the validation involved to build consumer’s trust.